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How to manage multiple GTMs in SaaS (With Dave Boyce)
Manage episode 399850940 series 3380698
Toni Hohlbein and Raul Porojan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Toni Hohlbein and Raul Porojan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Is it time to add another GTM? Dave told us before recording "not until after $10M ARR". So of course, we discussed that and much more.
We went through the process of establishing different Go-To-Market (GTM) strategies - including the importance of testing and tailoring strategies to match audience behavior, considerations when transitioning from sales-led to product-led growth, and the significance of unit economics in assessing GTM fit.
Dave Boyce, a PLG and SaaS expert, shares his insights and experiences throughout the conversation.
Check out Dave's substack Product led GTM or follow him on LinkedIn.
- (00:00) - Introduction
- (02:58) - Meet Dave Boyce
- (05:20) - The downside of multiple motions
- (10:13) - Sequence of events
- (18:35) - Is it time? And how do we test?
- (25:12) - From sales led to PLG and vice versa
- (29:08) - Adding PLG to sales led
- (31:46) - When to pull the plug
- (38:29) - If it's broken, here's how to find a new one
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This episode of The Revenue Formula is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.
That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.
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Connect with us
✉️ Substack: Join +1,000 GTM professionals
💬 Email: [email protected]
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