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How to Sell into Nordstrom, Featuring Niki & Ritika Shamdasani, Co-founders of Sani
Manage episode 404668825 series 3272592
Sapna Shah에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sapna Shah 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Selling into wholesale accounts is a really different proposition than selling through your own DTC channel. This episode features Niki & Ritika Shamdasani of Sani, an apparel brand inspired by South Asian culture. They walk us through how they built their brand, pitched to Nordstrom, made their launch at Nordstrom successful and so much more.
Topics:
- How two sisters started the Sani brand
- How they turned a warm intro into a pitch meeting by utilizing their strengths
- How they prepared for the first meeting at Nordstrom – and what went into their deck
- How working with a big brand can be different than your expectations
- Why studying the Nordstrom supplier website was so critical for their success
- How Sani set up their manufacturer for success
- How Sani supported the Nordstrom launch
- How much time and effort it takes to work with a wholesaler like Nordstrom
- What’s next for Sani
Music by Eino Toivanen, kongano.com
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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