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Building a Brand without VC Dollars Featuring Sarah Kauss of S’well and Amanda Herson of Founder Collective
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Sapna Shah에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sapna Shah 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How do you build a successful large consumer brand without raising any VC dollars? Is VC the best fit for consumer brands? This episode features Sarah Kauss of iconic water bottle brand S’well and Amanda Herson, General Partner at Founder Collective – a founder and investor both talking about when VC is right for consumer brands, and when it isn’t.
Topics:
- How Sarah started her brand S’well and how Amanda become a VC
- Why Sarah didn’t raise VC funding for her company – and how she thinks about that now
- What Sarah had to do since she had no VC dollars (spoiler – she had to get to profitability)
- All the ways in which Sarah had to be scrappy
- How Sarah got into retail accounts early on
- Why Amanda and Founder Collective say that VC can be dangerous and is a “VC is a hell of a drug”
- When VC is a good fit for a consumer brand in the early days
- What needs to change in the ecosystem to change the current investor hesitation around consumer businesses
- Great advice from Sarah and Amanda on other options if VC doesn’t work for your consumer company
- Why picking the right partners is so important – in venture and other areas
Music by Eino Toivanen, kongano.com
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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