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Franchising Growth: Insights from Casey Cooley of Pivotal Growth Partners
Manage episode 435064506 series 3481871
Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions, Restaurant Technology Guys Podcast, and Sponsored by Custom Business Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions, Restaurant Technology Guys Podcast, and Sponsored by Custom Business Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, the host welcomes Casey Cooley, President of Pivotal Growth Partners and Director of Franchising and Development for Jeremiah’s Italian Ice. Casey discusses his role in helping emerging restaurant franchises grow by focusing on recruiting the right franchisees and selecting the optimal locations. He emphasizes the importance of a phased vetting process to determine if a brand is franchisable and the need for a comprehensive support system. Casey also highlights how different franchising models, technology, and location strategies impact the success of franchise brands. Additionally, he shares success stories from Vicious Biscuit and Jeremiah’s Italian Ice, providing valuable insights for both potential franchisors and franchisees.
00:00 Introduction and Welcome
00:14 Meet Casey Cooley: Background and Role
01:24 Franchising Process and Vetting
03:31 Challenges and Mistakes in Franchising
06:29 Franchisee Accountability and Success
11:20 Technology and Location Strategy
18:01 Expanding Beyond Core Markets
25:31 Success Stories and Emerging Brands
33:09 Conclusion and Contact Information
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