The Art of Long-term Content Strategy with Dan Holt

The Recognized Authority

Alastair McDermott - The Recognized Authority에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alastair McDermott - The Recognized Authority 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

12M ago 37:06

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Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy.

Highlights include:

🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity

⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning

⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage

🎨 Comic Relief: Discover how a simple marketing comic can outshine meticulously crafted content

🔍 The Specialist vs. Generalist Dilemma: Another perspective on this nuanced topic

Alastair and Dan also discuss why understanding human behavior is more essential than obsessing over digital marketing tools, and Dan shares his thoughts on the route to true authority.

🎧 Whether you're sipping your morning coffee or on your evening jog, hit that play button. And if you like what you hear, don’t forget to subscribe for more episodes of The Recognized Authority 🚀

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/long-term-content-strategy 👈👈

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