257: Unveiling Luci's 6 Ps for Communicating Value and Luxury

The Profitable Photographer

Hey there, photographers! Welcome back to another episode of our podcast, where we delve into the glamorous world of high-end marketing and sales. I’m excited to share 6 concepts or strategies needed that start with the letter P….like photography with you today, so buckle up and let’s dive in!

First up, we’ve got Persistence.

-Think Rocky Balboa training montage vibes. We’re talking about sticking to your guns, even when the going gets tough. Showing up day after day, adapting, growing, trying and failing and succeeding is the key to achieving and maintaining your dreams.

Now, onto Personality.

-We’re not just selling products; we’re selling ourselves. It’s all about authenticity, folks. People want to connect with real humans, not just fancy logos. So let your personality shine through, because that’s what sets you apart in a sea of luxury brands.

Next is making a Personal Connection.

- It’s like that warm fuzzy feeling you get when you walk into your favorite boutique. We’re not just selling stuff; we’re forging genuine connections with our clients. Because let’s face it, who doesn’t want to feel like a VIP?

Of course we need luxury Products.

- Quality over quantity, my friends. Luxury is all about that top-notch craftsmanship and attention to detail. Keep it simple, keep it sleek, and watch those sales soar.

Now, let’s talk about Perception.

- It’s all about the vibe, the aura, the “je ne sais quoi”. Your branding sets the tone for everything, from your logo to the way you answer the phone. It’s all in the branding.

Last but certainly not least, we’ve got Pricing.

-Cue dramatic music. Pricing is an art form, my friends. It’s not just about slapping on a number; it’s about how we share our pricing as well as what we charge.. Those little pricing tricks can make all the difference.

Thanks so so much for tuning in my 6 “Ps” for communicating value and luxury. I hope you notice that communicating our value is multi-layered and it all is important.I Heart You!

Connect with Photography Business Coach Luci Dumas:

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