The Barriers to Product Adoption Are Not What You Think (with George Brooks)

The Product Manager

Hannah Clark - The Product Manager에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hannah Clark - The Product Manager 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

9d ago 27:53

MP3•에피소드 홈

Product adoption can sometimes feel as elusive as catching lightning in a bottle. There are myriad reasons why users might resist adopting new products, from the fear of change to the comfort of established routines.
In this episode, Hannah Clark is joined by George Brooks—Founder and CEO of Crema—to explore these challenges and draw out actionable insights for product leaders.

Resources from this episode:

Check out this episode's sponsor Sprig
Subscribe to The Product Manager newsletter
Connect with George on LinkedIn
Check out Crema

챕터

1. The Barriers to Product Adoption Are Not What You Think (with George Brooks) (00:00:00)

2. Guest Introduction: George Brooks of Crema (00:01:35)

3. Understanding Service vs. Product Businesses (00:02:48)

4. Crema's Approach to UX and Product Development (00:05:49)

5. Challenges in Product Adoption (00:08:01)

6. Key Findings from User Behavior Insights (00:10:47)

7. Overcoming Barriers to Adoption (00:13:31)

8. Cultural Shifts in Service-Based Firms (00:15:56)

9. Anecdote on Cross-Functional Collaboration Challenges (00:19:36)

10. The Importance of User Research (00:23:20)

61 에피소드

#Tech #Careers #Business #Podcasting Education #Hannah Clark - The Product Manager #Michael Luchen