#118: Kyowa's 2023 SSW Panel - GHOST, Glaxon, & Cellucor on Branded Ingredients

The PricePlow Podcast

Supplement Industry Thought Leaders에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Supplement Industry Thought Leaders 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

12M ago 43:20

MP3•에피소드 홈

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates:

Dan LourenÃ§o – Founder and CEO of Ghost
Joey Savage – Chief Scientific Officer of Glaxon
Chris Lockwood – VP of Scientific Affairs at Nutrabolt
David Sandler – Scientific Consultant and COO of Jupiter Wellness

The topic of the panel was The Growth of Branded Ingredients, with an initial focus on Cognizin Citicoline, an ingredient used by everyone listed above.

The episode offers fresh and unique perspectives from each member, who have different reasons and purposes for various ingredients. When you’re as big as these brands, you have to rely on trusted and legally compliant inputs, and few in this industry are as trusted as Kyowa Hakko!

Embracing branded ingredients and collaborative competition

This was a hallmark moment for the dietary supplement industry — one that we call “collaborative competition”. To put it bluntly, a panel like this simply wouldn’t have happened 5+ years ago.

But with a growing industry where all good players can win, and companies like PricePlow and Kyowa Hakko here to bring a network of forward-thinking industry advocates together, it’s now a reality. With this, we get more information, less duplication of mistakes, and the consumer is ultimately the beneficiary.

https://blog.priceplow.com/podcast/kyowa-branded-ingredients-ssw-2023

Video Version: Watch Dan, Joey, and Chris Talk Branded Ingredients

https://www.youtube.com/watch?v=PjpmO_3nsk0

Audio Version available for download

Detailed Show Notes: Embracing Branded Ingredients with Kyowa at SSW 2023

(0:00) – Introductions and Branded Ingredients
(1:45) – Why use Cognizin in supplement formulations?
(4:30) – Cognizin Citicoline vs Alpha-GPC
(5:00) – Energy, Focus, and Nootropics – Where to Next?
(8:45) – Why branded ingredients?
(14:15) – Operating in the Information Age
(17:15) – Ingredient Suppliers Need to Know their Mechanisms
(18:15) – How Important is Flavoring? What if it attracts kids?
(24:00) – Ingredients that Don’t Taste Well
(32:00) – Immune: Kyowa Hakko’s Immune Support Postbiotic Ingredient
(35:45) – Branded Ingredients in Functional Foods?
(41:00) – Trojan Horsing In Healthy Ingredients

Where to Follow Everyone

Kyowa Hakko USA on LinkedIn
- Follow PricePlow’s Kyowa Hakko news
Dan LourenÃ§o on LinkedIn
- Follow PricePlow’s Ghost Lifestyle news
Joey Savage on LinkedIn
- Follow PricePlow’s Glaxon news
Chris Lockwood on LinkedIn
- Follow PricePlow’s Cellucor news
…