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Supplement Industry Thought Leaders에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Supplement Industry Thought Leaders 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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#111: Brian Littlefield - Jocko Fuel Formulator Announces Jocko Pre-Workout

2:28:08
 
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Manage episode 376972454 series 2401814
Supplement Industry Thought Leaders에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Supplement Industry Thought Leaders 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

https://blog.priceplow.com/podcast/brian-littlefield-jocko-fuel-111

On September 7, 2023, Team PricePlow traveled northeast to Maine, to visit the offices of Jocko Fuel and Origin USA. Jocko Fuel was born out of Origin, who manufactures jiu-jitsu gis, boots, and other apparel in the USA, using American materials.

After touring the facility, we sat down with Brian Littlefield, co-founder and Chief Product Officer of Jocko Fuel. We came primarily to introduce the new Jocko Pre-Workout, but actually kicked it off by trying the new Blue Raspberry Jocko Go energy drinks, a Vitamin Shoppe exclusive.

In this long and incredible conversation, we first talk about the founding of Origin and the arrival of retired US Navy Seal Commander Jocko Willink, which led to the creation of Jocko Fuel. After introducing the new Jocko Pre-Workout formula (first released on PricePlow through this podcast), we discuss why Jocko Fuel only uses natural flavoring and sweeteners, avoiding sucralose, aspartame, and ace-K at all times.

The trio also discusses other products coming down the pipe, life lessons from jiu-jitsu, Brian’s background, products that are made in the USA, and some of the “tuition payments” they had to make as a growing brand.

This was an all-around incredible trip, one of our best podcasts ever, and we’re more than honored to be the team to disclose the Jocko Pre-Workout to the world.

Detailed show notes are below — you can listen on your favorite audio podcast app or watch on YouTube:

Watch on Video: Jocko’s Black Belt Formulator, Brian Littlefield

https://www.youtube.com/watch?v=g5HZb-Y1Z3k

Our Trip Recap to Maine, Visiting Jocko Fuel and Origin

View this post on Instagram

A post shared by PricePlow (@priceplow)

Detailed Show Notes with Brian Littlefield

  • (0:00) – Introductions and Go Energy Drinks
  • (14:00) – Jocko Fuel’s Branding
  • (20:30) – Jocko’s affiliation with Origin
  • (24:15) – Partnerships
  • (29:45) – New JOCKO GO flavors
  • (36:15) – The Jocko Pre-Workout
  • (41:00) – The philosophy behind JOCKO FUEL
  • (54:00) – The importance of good partnership alignment
  • (1:04:30) – Caffeine and sweeteners
  • (1:19:00) – Making “Life Bets”
  • (1:29:20) – Upcoming Product with the 3-Sweetener Trifecta
  • (1:31:30) – Hydrate, and Jocko Fuel’s Stance on Carbs
  • (1:33:30) – What is Brian? Brian’s Background in Supplements
  • (1:43:30) – The learning principles of jiu-jitsu
  • (1:48:00) – New Jocko Molk Protein Bags, Retail Exclusivity
  • (1:49:45) – Jocko Greens
  • (1:57:30) – The Behemoth that is Jocko and his Podcast
  • (2:01:00) – Will Jocko Fuel try Manufacturing in the USA again?
  • (2:08:45) – If only PricePlow were doing this in 2016…
  • (2:14:45) – We need more research data
  • (2:18:30) – Made in the USA?
  • (2:26:15) – Recap at the End

Important Links

Read more on the PricePlow Blog

  continue reading

154 에피소드

Artwork
icon공유
 
Manage episode 376972454 series 2401814
Supplement Industry Thought Leaders에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Supplement Industry Thought Leaders 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

https://blog.priceplow.com/podcast/brian-littlefield-jocko-fuel-111

On September 7, 2023, Team PricePlow traveled northeast to Maine, to visit the offices of Jocko Fuel and Origin USA. Jocko Fuel was born out of Origin, who manufactures jiu-jitsu gis, boots, and other apparel in the USA, using American materials.

After touring the facility, we sat down with Brian Littlefield, co-founder and Chief Product Officer of Jocko Fuel. We came primarily to introduce the new Jocko Pre-Workout, but actually kicked it off by trying the new Blue Raspberry Jocko Go energy drinks, a Vitamin Shoppe exclusive.

In this long and incredible conversation, we first talk about the founding of Origin and the arrival of retired US Navy Seal Commander Jocko Willink, which led to the creation of Jocko Fuel. After introducing the new Jocko Pre-Workout formula (first released on PricePlow through this podcast), we discuss why Jocko Fuel only uses natural flavoring and sweeteners, avoiding sucralose, aspartame, and ace-K at all times.

The trio also discusses other products coming down the pipe, life lessons from jiu-jitsu, Brian’s background, products that are made in the USA, and some of the “tuition payments” they had to make as a growing brand.

This was an all-around incredible trip, one of our best podcasts ever, and we’re more than honored to be the team to disclose the Jocko Pre-Workout to the world.

Detailed show notes are below — you can listen on your favorite audio podcast app or watch on YouTube:

Watch on Video: Jocko’s Black Belt Formulator, Brian Littlefield

https://www.youtube.com/watch?v=g5HZb-Y1Z3k

Our Trip Recap to Maine, Visiting Jocko Fuel and Origin

View this post on Instagram

A post shared by PricePlow (@priceplow)

Detailed Show Notes with Brian Littlefield

  • (0:00) – Introductions and Go Energy Drinks
  • (14:00) – Jocko Fuel’s Branding
  • (20:30) – Jocko’s affiliation with Origin
  • (24:15) – Partnerships
  • (29:45) – New JOCKO GO flavors
  • (36:15) – The Jocko Pre-Workout
  • (41:00) – The philosophy behind JOCKO FUEL
  • (54:00) – The importance of good partnership alignment
  • (1:04:30) – Caffeine and sweeteners
  • (1:19:00) – Making “Life Bets”
  • (1:29:20) – Upcoming Product with the 3-Sweetener Trifecta
  • (1:31:30) – Hydrate, and Jocko Fuel’s Stance on Carbs
  • (1:33:30) – What is Brian? Brian’s Background in Supplements
  • (1:43:30) – The learning principles of jiu-jitsu
  • (1:48:00) – New Jocko Molk Protein Bags, Retail Exclusivity
  • (1:49:45) – Jocko Greens
  • (1:57:30) – The Behemoth that is Jocko and his Podcast
  • (2:01:00) – Will Jocko Fuel try Manufacturing in the USA again?
  • (2:08:45) – If only PricePlow were doing this in 2016…
  • (2:14:45) – We need more research data
  • (2:18:30) – Made in the USA?
  • (2:26:15) – Recap at the End

Important Links

Read more on the PricePlow Blog

  continue reading

154 에피소드

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