PR Newswire Presents: Reaching the Hispanic Media and Their Expanding Audience

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With a buying power predicted to grow to $1.87 billion by 2010, or 9.2 percent of total U.S. buying power by that year (Selig Center for Economic Growth), the influence and importance of the growing Hispanic community is at an all-time high. This is one of the many reasons that mainstream television networks such as NBC, Bravo and USA will soon be featuring more Hispanic-focused programming such as the upcoming telenovelas from Telemundo.
Research shows that one of the best ways to reach this influential community is through the Hispanic media that serves them. This requires a very targeted media strategy and a keen understanding of how this media works – it’s not one size fits all!
PR Newswire has assembled an influential panel of Hispanic journalists from a daily newspaper, monthly magazine and leading broadcast outlet to answer questions ranging from how influential the media is within the Hispanic community, what type of information they require, how consolidation in the media marketplace has affected the way in which they are covering news and what PR professionals and agencies need to know to ensure the greatest chance of pickup for their messages.