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PR Newswire Presents: Broadcast and Beyond - New Opportunities for Communicators
Manage episode 308935236 series 3023707
PR Newswire에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 PR Newswire 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Broadcast PR is in a state of dynamic change. The Internet and the rapid expansion of broadband, wireless technology, and cable and satellite media are all helping to transform traditional broadcast PR services into multifaceted marketing and communications tools. These changes are taking place as more and more people seek their news and information from the Internet and other new media formats.
Organizations stand to benefit extensively from the new opportunities provided by the growing number of Americans with broadband access - 120.8 million according to Nielsen/NetRatings in September.
Reaching these consumers directly with multimedia content should be a priority for PR professionals. It is now imperative for communicators to look beyond the broadcast media and take advantage of the vast array of new communications options.
PR Newswire has gathered an esteemed group of broadcast communications specialists to debate the changes in broadcast PR, review some of the new tools and discuss how communications professionals can take advantage of the new opportunities to reach their key audiences directly.
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Organizations stand to benefit extensively from the new opportunities provided by the growing number of Americans with broadband access - 120.8 million according to Nielsen/NetRatings in September.
Reaching these consumers directly with multimedia content should be a priority for PR professionals. It is now imperative for communicators to look beyond the broadcast media and take advantage of the vast array of new communications options.
PR Newswire has gathered an esteemed group of broadcast communications specialists to debate the changes in broadcast PR, review some of the new tools and discuss how communications professionals can take advantage of the new opportunities to reach their key audiences directly.
38 에피소드
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