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Will-building in the digital age
Manage episode 345255117 series 3409000
APEX Public Relations Inc.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 APEX Public Relations Inc. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the age of robo-advisors, same-day shipping and ordering lunch through an app, the birth of digital has allowed brands to provide convenient and affordable solutions to simple tasks. Now that we are well into the digital age, we see brands that are changing the game for milestone events – including estate planning. In this episode we chat with Erin Bury, CEO and co-founder of Willful. Tune in to hear Erin delve into the digital approach to creating a will and how legacy brands still struggle to adopt digital strategies. Erin shares her thoughts on the power of word of mouth, the importance of brand values and getting creative with content when talking about such a taboo topic.
74 에피소드
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