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Philip Wride에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Philip Wride 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Course Creation Insights: Engaging Strategies and Marketing Techniques from Kate Nash

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Manage episode 450724445 series 3561847
Philip Wride에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Philip Wride 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In today's episode, Philip delves into the power of self-awareness in personal development, alongside our special guest, Kate Nash. We'll explore innovative marketing strategies, the utility of quiz funnels, and dissect the iterative stages of course creation. Kate brings her vast expertise in instructional design, sharing insights on engaging and maintaining audience attention, particularly for online courses. She emphasizes actionable outcomes, transformative learning, and discusses her transition from corporate training to empowering individuals to design their own courses. Whether you're a content creator or simply keen on mastering personal growth, this episode is packed with practical tips and motivational stories to elevate your journey. So, stay tuned as we unpack these valuable lessons and more on The Philip Wride Show!


Timestamps


00:00 Two types of attention span: short, long.

03:30 Desperation led to successful instructional design career.

09:32 Course information should engage, books less interactive.

13:55 Customize content delivery using engaging, concise strategies.

18:56 Two types: Shiny hook, long-term engagement strategy.

20:51 Experts often say "it depends"; keep engagement.

25:29 Design courses for actionable, measurable outcomes.

27:31 Transitioning to helping course creation self-service strategy.

30:46 Iteration allows safe experimentation and novel activities.

33:50 Activities must align with course goals and context.

37:28 Live events enhance teaching with interactive experiences.

42:44 Quiz funnels qualify leads and direct offerings.


About Kate Nash


Kate Nash is a dynamic individual who has an insightful perspective on attention spans, distinguishing them into two types: the immediate, "shiny-object" attraction and the long-term extended focus. She emphasizes the necessity of capturing immediate interest through engaging hooks and maintaining extended attention by clearly outlining benefits from the start. Recognizing that people’s attention typically wanes around the 10-minute mark, Kate adopts a strategic approach to teaching, ensuring re-engagement approximately every seven minutes during lengthy presentations. Her techniques are designed to keep audiences captivated and invested in the subject matter throughout her courses and lectures.


Connect with Kate on Facebook at https://www.facebook.com/kathy.r.nash and grab her Course Planner at https://katenash.co/planner


More Resources


Uncover life's 12 hidden chains with the book "Finally Find Freedom" - https://www.finallyfindfreedom.com

Access the free Masterclass "How to be in the top 1% of businesses and stop giving money to your competitors" at https://www.philipwride.com/masterclasses

Want to convert clients on autopilot for your coaching or course business? Book a free discovery call - https://www.philipwride.com/fhc-a2a



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

61 에피소드

Artwork
icon공유
 
Manage episode 450724445 series 3561847
Philip Wride에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Philip Wride 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In today's episode, Philip delves into the power of self-awareness in personal development, alongside our special guest, Kate Nash. We'll explore innovative marketing strategies, the utility of quiz funnels, and dissect the iterative stages of course creation. Kate brings her vast expertise in instructional design, sharing insights on engaging and maintaining audience attention, particularly for online courses. She emphasizes actionable outcomes, transformative learning, and discusses her transition from corporate training to empowering individuals to design their own courses. Whether you're a content creator or simply keen on mastering personal growth, this episode is packed with practical tips and motivational stories to elevate your journey. So, stay tuned as we unpack these valuable lessons and more on The Philip Wride Show!


Timestamps


00:00 Two types of attention span: short, long.

03:30 Desperation led to successful instructional design career.

09:32 Course information should engage, books less interactive.

13:55 Customize content delivery using engaging, concise strategies.

18:56 Two types: Shiny hook, long-term engagement strategy.

20:51 Experts often say "it depends"; keep engagement.

25:29 Design courses for actionable, measurable outcomes.

27:31 Transitioning to helping course creation self-service strategy.

30:46 Iteration allows safe experimentation and novel activities.

33:50 Activities must align with course goals and context.

37:28 Live events enhance teaching with interactive experiences.

42:44 Quiz funnels qualify leads and direct offerings.


About Kate Nash


Kate Nash is a dynamic individual who has an insightful perspective on attention spans, distinguishing them into two types: the immediate, "shiny-object" attraction and the long-term extended focus. She emphasizes the necessity of capturing immediate interest through engaging hooks and maintaining extended attention by clearly outlining benefits from the start. Recognizing that people’s attention typically wanes around the 10-minute mark, Kate adopts a strategic approach to teaching, ensuring re-engagement approximately every seven minutes during lengthy presentations. Her techniques are designed to keep audiences captivated and invested in the subject matter throughout her courses and lectures.


Connect with Kate on Facebook at https://www.facebook.com/kathy.r.nash and grab her Course Planner at https://katenash.co/planner


More Resources


Uncover life's 12 hidden chains with the book "Finally Find Freedom" - https://www.finallyfindfreedom.com

Access the free Masterclass "How to be in the top 1% of businesses and stop giving money to your competitors" at https://www.philipwride.com/masterclasses

Want to convert clients on autopilot for your coaching or course business? Book a free discovery call - https://www.philipwride.com/fhc-a2a



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

61 에피소드

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