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The No Fartin’ Around Show | Content Marketing Strategies + Business Astrology For Disruptive Entrepreneurs
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6. Creating Specificity In Your Messaging
Manage episode 411580551 series 3567742
Ashley Mae Fernandez | Content Marketing Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ashley Mae Fernandez | Content Marketing Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this podcast episode, Ashley talks about the importance of moving beyond broad characteristics or demographics in your marketing. Instead, the focus is on marketing to specific situations, making the content more relatable and impactful. Ashley shares personal anecdotes and client stories to illustrate the power of highlighting specific scenarios. The approach transforms the concept of a niche, making it more dynamic and personalized.
Key Learnings:
Emphasize specific situations over generalized characteristics in marketing:
- So that you can connect with your audience on a deeper level by addressing their specific experiences and challenges.
Personalize content by sharing relatable anecdotes and client stories:
- So that you can create a more engaging and authentic narrative that resonates with your target audience.
Move away from traditional demographic-focused marketing:
- So that you can break free from limiting stereotypes and better tailor your message to diverse and individual needs.
Highlighting specific scenarios can create a more impactful and resonant message:
- So that you can effectively communicate the value of your product or service in real-life situations, making it more compelling.
Transforming the concept of a niche to be more dynamic and personalized leads to more effective marketing:
- So that you can position your brand uniquely and stand out in a crowded market, attracting clients who resonate with your tailored approach.
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