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When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap
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Manage episode 357245765 series 3139944
In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.
Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a SaaS business.
Learn more about Kirsten Markson
Learn more about Shannon Hickey
Learn more about Keap
Follow Peter Mahoney on Twitter and LinkedIn
Learn more about Plannuh
Recommend a guest for The Next CMO podcast
Produced by PodForte
117 에피소드
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 01, 2024 15:00 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 357245765 series 3139944
In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.
Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a SaaS business.
Learn more about Kirsten Markson
Learn more about Shannon Hickey
Learn more about Keap
Follow Peter Mahoney on Twitter and LinkedIn
Learn more about Plannuh
Recommend a guest for The Next CMO podcast
Produced by PodForte
117 에피소드
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