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Rand Fishkin interview on the importance and learnings from the Google Search Leak
Manage episode 421419139 series 3417414
Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works
This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at
- how it provides SEO practitioners with menu of possible experiments to explore
- the role of Chrome as a source for click through data and what it means for link builders
- How this click through data seems to be one of the most important ranking factors
- Why links on low performing pages have absolutely no value and thus why many citations no longer do either
- whether Ad clicks might in fact influence rank
- How should we think about “web references” aka mentions vs Links
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
- Ep 159
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