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New SAB Local Ranking Factor & Interpreting Google AI Tea leaves around Search
Manage episode 420191377 series 3417414
Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
New SAB Local Ranking Factor:
Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardless of the service area. Darren Shaw of Whitespark has uncovered some indications that this is starting to change and the ranking signals are more around the service area chosen. Stay tuned.
Interpreting Google AI Tea leaves & What it Says About Google’s Product Development:
Lots of questions swirled around Google’s AI Overviews: Would their effect be apocalyptic on publishers? What did Pichai mean when he talked about an increase in web visits? Was Google going to surface the data in Search Console?
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Ep 158
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