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Flair Business Growth Consultancy and Mike Ames에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Flair Business Growth Consultancy and Mike Ames 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Get more emails into your target recipient's inbox

32:15
 
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Manage episode 420834706 series 2283181
Flair Business Growth Consultancy and Mike Ames에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Flair Business Growth Consultancy and Mike Ames 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

If you use an automailer from your CRM system or a product like Mailchimp, many of your emails won’t hit the recipients inbox.

Worse still, your current email policies may unwittingly be making the situation worse.

This is because the ESPs (email service providers) and ISPs (internet service providers) are desperately trying to reduce the amount of spam their clients receive.

Their spam-checkers are becoming increasingly sensitive, and yet you can easily avoid many of their traps.

This week's guest on the #MARShow is Nick Butcher whose job is to get more of his recruiter clients emails into the intended recipients inbox.

He’ll be explaining three massively important things: -

❶ How the ISPs and ESPs decide if an email is (rightly or wrongly) spam.

❷ The common mistakes many recruiters are making in their mass-email policies.

❸ What simple steps you can take to vastly increase the chances of your email hitting the recipients inbox.

Email is far a more cost-effective sales tool than any other channel, and yet you could probably make it soooo much more effective.

More emails hitting a client or candidates inbox means more revenue. Simple as that.

  continue reading

55 에피소드

Artwork
icon공유
 
Manage episode 420834706 series 2283181
Flair Business Growth Consultancy and Mike Ames에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Flair Business Growth Consultancy and Mike Ames 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

If you use an automailer from your CRM system or a product like Mailchimp, many of your emails won’t hit the recipients inbox.

Worse still, your current email policies may unwittingly be making the situation worse.

This is because the ESPs (email service providers) and ISPs (internet service providers) are desperately trying to reduce the amount of spam their clients receive.

Their spam-checkers are becoming increasingly sensitive, and yet you can easily avoid many of their traps.

This week's guest on the #MARShow is Nick Butcher whose job is to get more of his recruiter clients emails into the intended recipients inbox.

He’ll be explaining three massively important things: -

❶ How the ISPs and ESPs decide if an email is (rightly or wrongly) spam.

❷ The common mistakes many recruiters are making in their mass-email policies.

❸ What simple steps you can take to vastly increase the chances of your email hitting the recipients inbox.

Email is far a more cost-effective sales tool than any other channel, and yet you could probably make it soooo much more effective.

More emails hitting a client or candidates inbox means more revenue. Simple as that.

  continue reading

55 에피소드

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