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What drives people to join organizations? You may think it’s the perks you offer or the networking and programming opportunities you provide, but don’t be fooled by those illusions! Rather, members will join your organization because they genuinely believe you’ve got the magic to solve their problems. To be effective in today’s rapidly changing world, you need to understand the way to your member’s hearts. This week’s episode of the Membership IQ explores the relationship between workforce and membership decline and how you can remedy it - no magic tricks necessary!
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