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There exists a widespread misconception that “young people don’t join” membership organizations. Perhaps your association has struggled with a similar mindset. I’m here to debunk this “membership myth” and share with you the ways in which you can recruit (and retain!) young members. Tune in to this week’s episode of the Membership IQ, as we discuss how the cycle of engagement has evolved for young people over the last century and its lasting impact on membership organizations. I provide three key strategies that will transform how you attract and engage NextGen members, making that “membership myth” a thing of the past.
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