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9: Merging the Digital World with Behavioural Insights
Manage episode 337490299 series 3381953
Hosted by Dr Paul Harrison from Deakin Business School에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hosted by Dr Paul Harrison from Deakin Business School 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Lab at Deakin, Paul is joined by Gemma Anderson, Director of Performance and Growth, Deakin University and Dr Gini Weber, Chair of the Psychology and Marketing program in Deakin Business School. Paul and his guests discussed the benefits and limitations of data and analysis, how the online world has changed the way we interact with one another, and the importance of a sophisticated view of segmentation.
This episode is a recorded seminar that was originally presented as part of Deakin's MBA In Context component in the Marketing, Positioning and Consumer Unit and was recorded with guests (and Paul) keeping at least 1.5 km apart (that's the rule, isn't it?) by talking to each other via Zoom.
26 에피소드
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