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095: Staying Relevant in a Digital World | Howard Tiersky
Manage episode 324529434 series 2816408
Adam Pacifico에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adam Pacifico 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Howard Tiersky is the CEO of From The Digital Transformation Agency and Wall Street Journal best selling author of "Winning Digital Customers The Antidote to Irrelevance."
In this episode we discuss how leaders and organisations have navigated the accelerated digital environment in order to understand changing customer needs and behaviours in order to avoid becoming irrelevant. Howard explains to me how organisations that are not digital natives such as Starbucks and Taco Bell have thrived and embraced technology and changing customer behaviours.
We also chat about evolutionary psychology as a primary reason for people being resistant to change and the digital leader super powers such as 'Super Vision' and an ability to 'Speak All Languages" as critical components for success.
Don't miss this episode.
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