Ep 109: Why Unique Listeners Are More Important Than You Think

The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

After a seven-month radio silence, I’m back to share some juicy insights about what it means to take a break and why it can be super important for our creative sanity.

I kick things off by admitting that while consistency is the name of the game, sometimes life just gets in the way. Whether it’s personal stuff or just plain old burnout, stepping back can be a game changer. I share my experience of logging into Captivate.fm after my break, expecting crickets, only to find thousands of downloads. Mind-blowing, right? It’s proof that building a solid foundation with good SEO and quality content pays off, even when you’re MIA.

Plus, I dive into the importance of unique listeners; this is the golden nugget of podcast analytics that show us who’s really listening to your content. This episode is a reminder that podcasting isn’t just about the hustle; it’s also about nurturing our creativity and audience.

I promise not to leave you hanging for so long again, because the next episode is going to stir the pot: are podcast coaches worth the cash? Stay tuned!

Takeaways:

• After a seven-month hiatus, I realised that taking breaks is crucial for creativity.
• Even when I ghosted my podcast for months, thousands of downloads kept rolling in. What helped? Good SEO. Check out the recommended episodes below to help you up your podcasting SEO game.
• Unique listeners matter way more than just download counts; it’s about engagement and loyalty, not just numbers.
• Strong SEO in titles and show notes helped new listeners find my podcast while I was away.
• Engaging with a smaller audience can be more effective than chasing after new listeners; let's focus on quality over quantity!
• Consistency is key, but so is knowing when to step back and recharge—don't be afraid to take a breather.

Listen to Episode About Taking a Break from Podcasting:

🎧 Ep 100: Why It's Okay to Take a Break from Podcasting ➡️ https://lazygirlpod.captivate.fm/episode/100

Listen to Episodes About SEO:

🎧 Ep 108: How Can Fearne Cotton Get Away with This?? - Why SEO-Rich Titles Matter More for Indie Podcasters ➡️ https://lazygirlpod.captivate.fm/episode/ep108

🎧 Ep 107: 5 Ways to Boost Your Podcast's Google Ranking ➡️ https://lazygirlpod.captivate.fm/episode/ep107

🎧 Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy ➡️ https://lazygirlpod.captivate.fm/episode/ep104

🎧 Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO ➡️ https://lazygirlpod.captivate.fm/episode/ep-26-how-to-repurpose-a-podcast-episode-into-a-blog-post-thats-optimised-for-seo

🌟 Get a free 30-day trial with Captivate ➡️ https://veritysangan.com/captivate