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Shane Parrish에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shane Parrish 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Lulu Cheng Meservey: How To Build A Cult

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Manage episode 506668198 series 72423
Shane Parrish에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shane Parrish 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. -----

Approximate Timestamps:

(00:00) Introduction

(08:34) The Importance Of The Hook

(14:35) Why Do Governments And Large Corporations Communicate So Poorly?

(21:50) How To Build A Cult

(27:56) How Trust And Likeability Affect Your Messages

(39:19) How To Respond To A Public Relations Attack

(42:57) One Death Is A Tragedy, A Thousand Are A Statistic

(47:34) The Importance Of Being First

(55:22) Overcoming Being The Underdog

(1:00:03) How To Play Offence In PR

(1:05:36) 3 Things To Make A Difference In Your Comms / Storytelling

(1:21:07) The Halo Effect

(1:25:52) Practical Comms Advice For Everyday Work Interactions

(1:46:17) What Is Success For You?

----- Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/

-----

Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
------
Follow Shane Parrish
X ⁠⁠⁠⁠⁠@ShaneAParrish⁠⁠⁠⁠⁠

Insta ⁠@farnamstreet⁠

LinkedIn ⁠Shane Parrish

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

252 에피소드

Artwork
icon공유
 
Manage episode 506668198 series 72423
Shane Parrish에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shane Parrish 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. -----

Approximate Timestamps:

(00:00) Introduction

(08:34) The Importance Of The Hook

(14:35) Why Do Governments And Large Corporations Communicate So Poorly?

(21:50) How To Build A Cult

(27:56) How Trust And Likeability Affect Your Messages

(39:19) How To Respond To A Public Relations Attack

(42:57) One Death Is A Tragedy, A Thousand Are A Statistic

(47:34) The Importance Of Being First

(55:22) Overcoming Being The Underdog

(1:00:03) How To Play Offence In PR

(1:05:36) 3 Things To Make A Difference In Your Comms / Storytelling

(1:21:07) The Halo Effect

(1:25:52) Practical Comms Advice For Everyday Work Interactions

(1:46:17) What Is Success For You?

----- Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/

-----

Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
------
Follow Shane Parrish
X ⁠⁠⁠⁠⁠@ShaneAParrish⁠⁠⁠⁠⁠

Insta ⁠@farnamstreet⁠

LinkedIn ⁠Shane Parrish

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

252 에피소드

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