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Everything You Need to Know About the Google and MSFT Spam Rules in 2024 with Ruari Baker
Manage episode 397604222 series 2948163
Jake Dunlap에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jake Dunlap 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we are joined by Ruari Baker, Co-Founder & CEO of Allegrow, to navigate the complex terrain of Google and Microsoft's updated spam rules for 2024, underlining their significance for both B2C and B2B email communications. We unravel the nuances of these policy changes, addressing common misconceptions and providing a strategic roadmap for businesses to adapt their email marketing and sales strategies effectively. Ruari and Jake emphasize the importance of compliance, suggesting tools and processes for monitoring, and advocating for a proactive stance in improving email deliverability and engagement. The episode is a call for businesses to refine their outreach strategies, ensuring they align with the evolving digital communication landscape while maintaining the integrity of their sender reputation and inbox placement.
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Related Content:
Allegrow: https://bit.ly/allegrow-email-deliberability
Google Email Sender Guidelines: https://support.google.com/mail/answer/81126?hl=en#requirements-5k&zippy=%2Crequirements-for-sending-or-more-messages-per-day
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Follow Ruari:
LinkedIn: https://www.linkedin.com/in/ruaribaker/
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LinkedIn: https://linkedin.com/in/jakedunlap
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Website: https://jakedunlap.com
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