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Episode #2: How a Company Brand Can Win on LinkedIn (with Luan Wise)
Manage episode 391372321 series 3541964
Kerry-Ann Betton Stimpson and Kerry-Ann Stimpson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kerry-Ann Betton Stimpson and Kerry-Ann Stimpson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What's this episode about?
LinkedIn is one of the world's top social platforms for professional networking. Companies invest a lot of marketing resources to develop content for its company LinkedIn page, as part of its brand-building and lead generation strategy...with most not seeing the kind of engagement they'd expected.
Why? Well, our guest, Luan Wise, is here to tell us what marketers need to do, instead, to build their company brand and grow leads, on LinkedIn. (Hint: it is not by focusing on the company LinkedIn page). And, you guessed it, it involves internal marketing.
So, listen in to another 'marketing conversation flip (from external to internal)', where we'll dive into how a company can win on LinkedIn.
About our guest:
Luan Wise is marketer, trainer and author. I invite you to follow her on LinkedIn; and to check out her website at https://www.luanwise.co.uk , where you can also subscribe to her newsletter, to keep up with the latest trends in social media, and what she's currently working on.
Additional resources from this episode:
Download this great one-pager, by Luan, which shares "15 Status Update Ideas for LinkedIn".
https://www.dropbox.com/s/f59b65a5exu8ktf/LW%20Status%20update%20download.pdf?dl=0
Don't forget to subscribe to The Internal Marketing Podcast and leave a review! I'd love your feedback.
Thanks for listening!
Kerry-Ann
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