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Episode #13 - How Culture Impacts Employee Engagement (with Tiffany Castagno)
Manage episode 391372310 series 3541964
Kerry-Ann Betton Stimpson and Kerry-Ann Stimpson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kerry-Ann Betton Stimpson and Kerry-Ann Stimpson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Bad employee reviews of a company can do as much damage as poor customer reviews.
Why? You won't be able to retain and attract top talent; you won't be able to consistently deliver on your brand promise to your customers; and employees won't be motivated to advocate for the company brand. This is where company culture comes in. Toxic company cultures can help to make or break a company brand.
And, culture is not just HR's job. Everyone owns culture and, you guessed it, marketing should play a huge role in culture-building as well.
Transformative HR consultant, Tiffany Castagno, joins me in this episode to share:
- Why marketers even need to care about the company's culture;
- How culture can help or hurt employee engagement; and
- How marketing can help to create a strong company culture.
I invite you to subscribe and share this podcast with anyone whom, you believe, would benefit.
ABOUT TIFFANY CASTAGNO
Tiffany is a Transformative HR Curator of Culture and the CEO of CEPHR. You can follow her awesome content on LinkedIn (https://www.linkedin.com/in/tiffanycastagno/); or check out her company website at http://www.cephrconsulting.com/. Also, check out her book "Can a Zebra Change Its Stripes?" (https://www.amazon.com/Change-Stripes-Brunos-Amazing-Adventures/dp/173477018X).
ABOUT WORKSHOP (Season 2 Sponsor)
Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams).
If you’re looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world’s best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. Join over 10,000 culture-focused leaders today and sign up at happymondayclub.com!
Thank you for listening.
The next episode will be published on November 24.
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