195. Balancing Your Outbound Demand Generation Campaigns, with Christian Banach

The Innovative Agency

High-performing agency owners constantly search for innovative ways to drive awareness and interest in their services. The latest episode of the Innovative Agency Podcast explores Christian Banach's most effective approaches to demand generation. His guidance will provide the insight you need to create the ideal lists, curate the best offers, and construct effective messaging to create unique opportunities for business development.

What you will learn in this episode:

• How to create successful outbound campaigns using Christian's 40-40-20 rule.

• The importance of investigating your current network to find business development opportunities.

• Why you shouldn't squander existing relationships and instead work to nurture them.

• How to use functional brainstorming to avoid situations that burn cash without creating ROI.

• How to balance list building with other outbound campaign efforts.

• Effective strategies for leveraging LinkedIn to attract business opportunities.

• How the ROI of email ranks compared to other business development vehicles.

Bio

Christian Banach is Principal/Chief Growth Officer of the business development and growth consultancy, Christian Banach LLC, where he and his team guide marketing agencies and martech companies to land 6- & 7-figure opportunities predictably and unlock their full potential.

Christian founded a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales.

That company grew rapidly, and he worked with Grammy award winners like Lady Gaga and Pitbull. Not long after, Christian launched an experiential marketing agency division and activated programs for Disney and Toyota.

The business boomed, but the 2008 Great Recession happened. Things screeched to a halt.

Like many agencies, his firm had grown through worth-of-mouth and referrals. To rebound, Christian hired a consultant who taught him the fundamentals of business development.

Feeling reinvigorated, Christian closed his company, took what he learned from the consultant, and pivoted to a career in agency business development. Over the last decade, Christian has worked at independent and holding company agencies across marketing disciplines.

Christian discovered that his superpower was hunting and generating top-of-the-funnel opportunities with enterprise companies. He was involved in millions of dollars of wins with companies like Kohl's and Constellation Brands.

Over the years, he felt an entrepreneurial itch, but he wasn't sure what he wanted to do. But the pandemic started, agencies lost clients, and some closed their doors. It reminded Christian of his agency during the Great Recession.

But this time, Christian had the expertise to help as that consultant did for him. He left his high-paying agency job and launched Christian Banach LLC to help agencies and martech companies build relationships, gain perspective, and grow.

Resources:

• Website: https://christianbanach.com/

• LinkedIn Personal: https://www.linkedin.com/in/christianbanach/

• LinkedIn Business: https://www.linkedin.com/company/christian-banach-llc/