196. Writing the Perfect Proposal, with Joe Ardeeser

The Innovative Agency

Intro

Presenting strong proposals to prospects is a critical element of securing the clientele your agency needs to thrive. Your proposal-related efforts can also make or break the morale of your team. To help you craft the optimal proposal strategy for your agency, today's guest, Joe Ardeeser, discusses his thoughts on what you should and shouldn't do when creating and presenting proposals to prospects.

What you will learn in this episode:

• How to put your best foot forward during the proposal writing process.

• Why agencies must prioritize end results in their proposals.

• The importance of identifying and articulating big-picture goals within proposals.

• Why every proposal should be presented during a formal proposal review meeting with the prospect.

• The value of offering prospects a degree of agency within the architecture of the prospecting process.

• The benefits of creating interactive proposals that allow prospects to manipulate the scope independently.

• What the "vague vortex" is, the problems it causes, and how to avoid it.

Bio

Joe Ardeeser is the Founder and CEO of Smart Pricing Table. They are a fast and accurate b2b proposal software company.

Resources:

• Website: https://www.smartpricingtable.com/

• LinkedIn Personal: https://www.linkedin.com/in/joeardeeser/

• LinkedIn Business: https://www.linkedin.com/company/smart-pricing-table/