198. How To Test The Commercial Viability of an Idea

The Innovation Engine Podcast

On this episode of The Innovation Engine, we explore the fascinating world of applied innovation and the critical process of testing the commercial viability of ideas. Join us as we speak with Michael Rabjohns, Global Head of User Experience Research and Design at 3Pillar, and Steven Cooper, a Lead UX Designer in Michael's group. Both bring extensive experience in the digital product space. Between them, they have worked with household names like Marriott, Calvin Klein, Microsoft, Salesforce, and Google. Alongside host Scott Varho, they share their unique insights and valuable advice on navigating the complex landscape of innovation and product development.

Listen to the full conversation to hear about the importance of understanding users and their needs, the role of execution and the necessity of pivoting or persevering based on user feedback, and various tools and techniques for user research and testing. We also discuss the challenges of communicating with stakeholders, creating safe spaces for unbiased research, and the benefits of using low-fidelity prototypes in the early stages of development. Don't miss this engaging discussion packed with practical knowledge and valuable insights for product developers at any stage of their innovation journey.

Resources:

• View the webinar slides and resources: On-Demand Webinar
• Key takeaways from the webinar: How to Test the Commercial Viability of an Idea
• Connect with Michael Rabjohns on LinkedIn
• Connect with Steven Cooper on LinkedIn
• Connect with Scott Varho on LinkedIn

Learn more and get the full show notes at: 3PillarGlobal.com

Produced by Nova Media