Player FM과 저희 커뮤니티의 3Pillar Global 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

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197. How to Drive Outcomes Over Output, with Josh Seiden

45:47
 
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Manage episode 359175944 series 2416585
Player FM과 저희 커뮤니티의 3Pillar Global 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Do you know the difference between focusing on outcomes versus outputs in product development — and why the difference can make or break a product? In this episode, we explore how shifting the focus from churning out features to driving business outcomes can help product teams deliver far greater value to users and organizations.

Our guest, Josh Siden, is a designer, strategy consultant, and author of the book Outcomes Over Output: Why customer behavior is the key metric for business success. He spent two years working on a stock trading app that never shipped, which taught him the importance of putting products in users’ hands “unreasonably early.”

Josh presents three “magic questions” to help product teams focus on outcomes and introduces a new behavioral model that suggests teams should focus on changes in user behavior that create business value. He explains the importance of telling a specific story about the user journey, highlighting key moments that make a difference, and building a shared perspective and understanding to make collaborative prioritization decisions. Finally, Josh discusses the benefits of outcomes-based roadmaps, providing context for why the team is doing something and outlining traditional roadmap content, questions, and risks.

Resources:

Learn more and get the full show notes at: 3PillarGlobal.com

Produced by Nova Media

  continue reading

204 에피소드

공유
 
Manage episode 359175944 series 2416585
Player FM과 저희 커뮤니티의 3Pillar Global 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Do you know the difference between focusing on outcomes versus outputs in product development — and why the difference can make or break a product? In this episode, we explore how shifting the focus from churning out features to driving business outcomes can help product teams deliver far greater value to users and organizations.

Our guest, Josh Siden, is a designer, strategy consultant, and author of the book Outcomes Over Output: Why customer behavior is the key metric for business success. He spent two years working on a stock trading app that never shipped, which taught him the importance of putting products in users’ hands “unreasonably early.”

Josh presents three “magic questions” to help product teams focus on outcomes and introduces a new behavioral model that suggests teams should focus on changes in user behavior that create business value. He explains the importance of telling a specific story about the user journey, highlighting key moments that make a difference, and building a shared perspective and understanding to make collaborative prioritization decisions. Finally, Josh discusses the benefits of outcomes-based roadmaps, providing context for why the team is doing something and outlining traditional roadmap content, questions, and risks.

Resources:

Learn more and get the full show notes at: 3PillarGlobal.com

Produced by Nova Media

  continue reading

204 에피소드

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