Rory Sutherland | Talebian Thinking Applied To Marketing

The Incerto Podcast

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I am stoked to welcome back one of the most out there and interesting writers, thinkers and speakers, Rory Sutherland.

He founded the behavioural science team at the Ogilvy group, he is one of Europe’s most powerful advertising executives and author many many books and articles, his most recent book, Alchemy, coming highly recommended and is a treatise on how great marketing ideas are built around the profoundly irrational… Rory appeared once before on this podcast in episode 115.

And today, for his second appearance I was lucky enough to do this with Rory in person, I got the train out of London to Rory’s hometown and we settled up in the courtyard of a beautiful little cafe in the sun. And so, you get the ambience of birds and wind to frame the conversation.

There are no timestamps on this podcast today, because with Rory’s erudition there is unseen flow from one thought to another that makes a narrow subject timestamp non suitable, rather, consume this one in full, we open with Salman Rushdie and his days as a copywriter to Rory reflecting on his recent notoriety, a powerful insight that the best marketing is in fact fat tailed, behind the scenes of his Rick Rubin interview all the way to me asking Rory whether he’s ever done a floaty.

Other episode of the podcast that suit this episode...

• Rory Sutherland – First Appearance #115
• Scott Patterson – Chaos Kings
• Nassim Taleb & Incerto Podcast

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