))
How to Include Donor Stories in Your Marketing Campaigns
Manage episode 436407769 series 3456794
Bart Caylor and Caylor Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bart Caylor and Caylor Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor.
So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level?
Kenyon’s Vice President for Advancement, Colleen Garland, and Vice President for Communications, Janet Marsden, join us to talk about navigating donor gifts and making donors feel equally celebrated.
Join us as we discuss:
[5:39] Telling the story of an anonymous donor
[10:02] Brand campaigns during a crisis
[14:06] Marketing a residential experience in a rural community
[17:25] The rise of video marketing
Check out these resources we mentioned during the podcast:
This episode originally aired on May 11th, 2021.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
186 에피소드
공유
