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From Generic to Magnetic: Tailored Marketing in Higher Education
Manage episode 379335780 series 3456794
Bart Caylor and Caylor Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bart Caylor and Caylor Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Marketing in Higher Education is evolving more rapidly than ever. If we sit around and watch the innovations fly by, we might be out of the game before we know it.
It’s key to ensure that when the right piece of marketing is available to your university, you seize it.
That’s why we’re talking to Tony Fraga, Marketing Strategist & CEO at Direct Development. He’s all about implementing strategic game plans to see your institution thrive against the competition.
In this episode, we delve into the importance of tailoring your marketing strategy.
Join us as we discuss:
- Decades of change in the higher ed landscape (4:32)
- Moving marketing out of advancement and into enrollment (10:54)
- Having a sustainable and long-term strategy (18:40)
- Moving marketing from a catch-all to a tailored approach (29:00)
Check out these resources we mentioned during the podcast:
- The Association for Graduate Enrollment Management
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
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