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#154 Will Allred - Pivot Your Outbound Email Game
Manage episode 308541847 series 2898973
By GrowthForum.io에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 By GrowthForum.io 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Outbound email. An already a noisy channel, made deafening over the last 24 months. The latest email statistics show outbound email volumes up 120-150% and reply rates down 40% since the start of the pandemic. If you haven't levelled-up your email game lately, you're probably feeling that heat.
In this episode, Luigi is joined by the man with the Lavender heart, Will Allred. As Co-Founder of email-assistant tool Lavender, Will sees bulk data of what actually works. He shares with Luigi:
- How Lavender let demand shape their product.
- How prospects scan their inbox to categorise, not comprehend.
- If you should prioritise mobile-friendly formatting.
- The power of binary for response rates.
- What Lavender's email outbound cadence looks like.
- Why short and simple should be your default setting.
LINKS 🔗
Find Will on LinkedIn and Lavender at their website.
Connect with Luigi on LinkedIn.
**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
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