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Average Blog Conversion Rates + Can a Blog Post Convert Higher Than a Landing Page?
Manage episode 346039394 series 3411855
Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In Episode 4 of Grow and Convert Deep Dives, we argue against the prevailing wisdom that landing pages convert better than blog posts. We share conversion rate data from two different clients of ours - both a mid-market/enterprise demo based SaaS company and a B2SMB self service SaaS company- and show how we're getting 2%+ average conversion rates on our blog posts and compare those stats to how their sites convert overall from organic.
Then we share data on what we've seen for average blog conversion rates and share what we think a good conversion rate target should be for each individual blog post.
Lastly, we share 3 examples of us outranking landing pages with blog posts and debate why we think landing pages are usually better to go after high intent keywords with-- and how we think they may have higher conversion rates (even if the landing page were to rank higher than our blog post).
This one gets pretty nerdy into the numbers, hope you enjoy it.
Articles mentioned:
https://www.growandconvert.com/conver...
https://geekbot.com/blog/slack-retros... (example 1)
https://scribemedia.com/memoir-ghostw... (example 2)
https://www.tapclicks.com/resources/b... (example 3)
Interested in working with us? Fill out the form below:
https://www.growandconvert.com/conten...
Sections of our podcast:
0:00 What we’re going to talk about in this video and why
3:53 Blog vs. Site Conversion Data, Client Deep Dive- Mid-Market/Enterprise Demo Based Sales
14:50 Measuring your organic performance relative to the rest of the site
19:55 [Graph] G&C blog posts conversion rates vs. all other organic sources
21:53 Blog vs. organic website conversion data client deep dive example 2- B2SMB, Self Serve
33:46 Landing Page vs. Blog Post Debate / Example 1 (Geekbot) - Self Serve
43:01 Landing Page vs. Blog Posts Debate / Example 2 (Scribe Media) - Service
52:39 Landing page vs. blog post debate / Example 3 (Tapclicks) - Demo Based Product
34 에피소드
공유
