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TARGETING THE RIGHT AUDIENCE | With Mark Mattei and Dr. Mike Smith | The Great Business Stories Podcast
Manage episode 427335403 series 3582930
The Great Business Stories of St. Louis MO에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Great Business Stories of St. Louis MO 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this interview, we hear from Mark Mattei, the founder of ME and Media, a video production and marketing company started in 2020 by Mark and his wife. Mark explains that their business creates a wide range of video content for businesses, including YouTube videos, social media reels, website videos, and TV commercials, with a strong emphasis on content that delivers a return on investment through effective marketing strategies. Initially launched during the pandemic using severance equipment from their previous jobs, ME and Media has doubled its annual growth over the past three years. Mark attributes their success to their hard work, strategic networking, and the creativity of their dedicated team. Despite the challenges of running a business with a spouse, they maintain their roles and communication to balance their professional and personal lives. Mark highlights the importance of targeting the right audience, understanding client needs, and adapting to changes brought about by the pandemic. Their ideal customers are businesses seeking growth with sufficient marketing budgets, and they value partnerships with other video professionals to handle various project demands.
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