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The Next Big Marketing Trend For 2026
Manage episode 519447583 series 2557848
In this episode, I break down one of the biggest marketing opportunities of 2026 and beyond. We dive into how brands, from mom-and-pop shops to Fortune 50 giants, can use collectible strategy to drive trials, build real affinity, and reach entirely new audiences. I get into why collectibles are becoming a core part of culture, how “interest media” is changing brand discovery, and why frictionless execution matters more than ever. I also walk through real examples across airlines, gyms, clothing brands, and local businesses to show exactly how this strategy works in the real world.
3384 에피소드
Manage episode 519447583 series 2557848
In this episode, I break down one of the biggest marketing opportunities of 2026 and beyond. We dive into how brands, from mom-and-pop shops to Fortune 50 giants, can use collectible strategy to drive trials, build real affinity, and reach entirely new audiences. I get into why collectibles are becoming a core part of culture, how “interest media” is changing brand discovery, and why frictionless execution matters more than ever. I also walk through real examples across airlines, gyms, clothing brands, and local businesses to show exactly how this strategy works in the real world.
3384 에피소드
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