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Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiati ...
 
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On this episode of The Leadership Locker, Rich talks about the importance of understanding and discussing any possible objections that a potential client may have as early as possible. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station brooks@rocketstation.com…
 
On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda’s approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of having a growth mindset. As the founder and creative dire…
 
On this episode of The Leadership Locker, Rich gives advice on how to set your prices when breaking into a new market or offering a new product or service. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station brooks@rocketstation.com…
 
On this episode of The Leadership Locker, Rich talks with writer and personal branding expert Kristi Dosh about the NCAA’s new policy that allows student athletes to monetize their brand. Listen in as Rich and Kristi discuss how this new policy affects student athletes, colleges, and small businesses. Kristi Dosh is a professional writer, speaker, …
 
On this episode of The Leadership Locker, Rich discusses some more strategies that he uses to book high-profile guests on the show. ----- Personal Branding | Rich Cardona Media ----- Winning: The Unforgiving Race to Greatness by Tim Grover Shoe Dog: A Memoir by the Creator of Nike by Phil Knight ----- Connect with Rich: Website LinkedIn Instagram F…
 
“For me, the risk is in how I will feel if I don’t try.” – Lea Turner On this episode of The Leadership Locker, Rich talks with entrepreneur and LinkedIn coach Lea Turner about having the courage to take risks and pursue your passion. Listen in as Rich and Lea discuss the value of thinking differently, the power of being genuine, and how to find yo…
 
On this episode of The Leadership Locker, Rich discusses the strategies that he uses to book high-profile guests on the show. Personal Branding | Rich Cardona Media ----- Rich’s guest invite message The Leadership Locker is a podcast designed to siphon knowledge from industry experts to help share their expertise with veteran entrepreneurs (like me…
 
“People buy people before they buy their products or services.” – Dariush Soudi ----- On this episode of The Leadership Locker, Rich talks with speaker and CEO Dariush Soudi about rejection, resilience and prosperity. Listen in as Rich and Dariush discuss reputation management, effective networking, and the difference between “hunters” and “farmers…
 
On this Independence Day episode of The Leadership Locker, Rich reflects on why he believes that what makes the United States such an exceptional country is the access that it provides. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube저자 Rich Cardona
 
“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David On this episode of The Leadership Locker, we take a look back to Rich’s interview with Valuetainment Founder and CEO Patrick Bet-David, where Patrick talked to Rich about balancing family and business, and gives advice for thos…
 
“I don’t like winning. I like the process.” - Gary Vaynerchuk On this episode of The Leadership Locker, Rich is joined by entrepreneur Gary Vaynerchuk. Listen in as Rich and Gary discuss pushing boundaries, materialism, and personal branding, as well as wrestling and the New York Jets. Gary Vaynerchuk is an entrepreneur, author, speaker, and Intern…
 
“If you want to build an empire, it’s one person at a time.” – Andy Frisella On this episode of The Leadership Locker, Rich is joined by entrepreneur, author, and podcast host Andy Frisella. Listen in as Rich and Andy discuss visualization, the struggles of entrepreneurship, self-awareness, self-improvement, and why value is created in the ineffici…
 
On this episode of The Leadership Locker, Rich is joined by author and podcast host Mike Kim. Listen in as Rich and Mike discuss where to start with building your personal brand, why personal branding isn’t self-indulgent, and why relationships are like rocket ships. Mike is a business coach and marketing strategist who specializes in personal bran…
 
On this episode of The Leadership Locker, Rich talks about how to talk to prospective clients with confidence by actually addressing their problems, rather than just trying to sell yourself to them. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube…
 
On this episode of The Leadership Locker, Rich talks about how creating content can help you get closer to the people that you are trying connect to faster, as well as help you figure out your niche. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube…
 
“Experiencing fulfillment leads you to it.” – Stephen Shedletzky On this episode of The Leadership Locker, Rich is joined by Head of Brand Experience at Simon Sinek Inc, Stephen Shedletzky. Listen in as Rich and Stephen discuss business culture, the challenges of transitioning, and why it’s important to have worthy rivals. Stephen Shedletzky engage…
 
On this episode of The Leadership Locker, Rich talks about Kindra Hall’s storytelling formula, and tells some personal stories from his career using this formula. Personal Branding | Rich Cardona Media ----- The Leadership Locker | Episode 44 | How to use Storytelling in Business with Kindra Hall 75 Hard The Subtle Art of Not Giving a F*ck by Mark …
 
On this episode of The Leadership Locker, Rich talks about Identifying the areas of business that you need to improve upon, and why you can’t do better until you know better. Personal Branding | Rich Cardona Media ----- 75 Hard ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube저자 Rich Cardona
 
“Everything is life is a battle. This is a battleground, not a playground.” – Vaughn Kohler On this episode of The Leadership Locker, Rich is joined by author and podcast host Vaughn Kohler. Listen in as Rich and Vaughn discuss discovering your spirituality, tapping into your gifts, and some misconceptions about job jumping. Vaughn also shares what…
 
On this episode of The Leadership Locker, Rich talks about the importance of defining and understanding your goals, so that you only focus on what will help your business move forward. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube저자 Rich Cardona
 
On this episode of The Leadership Locker, Rich is joined by entrepreneurs Rob Rens and Mike Nemeth. Listen in as they discuss triumphs, failures, and lessons learned from their first two years in business. Personal Branding | Rich Cardona Media ----- Connect with Rob Rens: Website LinkedIn Facebook Connect with Mike Nemeth: LinkedIn Connect with Ri…
 
“Wherever you are, learn as much as you can in those chapters of your journey, because they might prepare you for the next one.” – Ben Newman On this episode of The Leadership Locker, Rich is joined by performance coach Ben Newman. Listen is as they discuss Ben’s unique leadership style, having the confidence to follow your calling, coaching the un…
 
On this episode of The Leadership Locker, Rich reflects on his recent trip to The Arete Syndicate Summit in St. Louis, and his realization about the importance of surrounding yourself with people that will force you to up your game and take it to the next level. ----- The Arete Syndicate Winning by Tim S. Grover ----- Personal Branding | Rich Cardo…
 
“Whether you’re a military person in conflict or war, whether you’re an entrepreneur starting out, whether you’re a person struggling through disease, to understand our behavior really helps us in our processes.” – Rich Diviney On this episode of The Leadership Locker, Rich is joined by author and retired Navy SEAL Commander Rich Diviney. Listen in…
 
“I think that’s the beauty of being an entrepreneur. When you jump into things, ignorance is bliss.” - Claudia Mata On this episode of The Leadership Locker, Rich is joined by Vertly founder Claudia Mata. Listen in as they discuss Claudia’s transition from the fashion industry to the CBD industry, living abroad, and how Claudia rediscovered her ide…
 
“You can’t build a brand around you if you really don’t know what you want to do, why you’re here doing it, and really who you are.” – Talie MIller On this episode of The Leadership Locker, Rich is joined by personal branding expert Talie Miller. Listen in as Rich and Talie discuss why people struggle with personal branding, why virtual relationshi…
 
On this episode of The Leadership Locker, Rich talks about consistency and perseverance in social media, how to sell yourself without being salesy, and why the key to effective social media is delayed gratification. Connect with Rich: Website LinkedIn Instagram Facebook YouTube저자 Rich Cardona
 
On this episode of The Leadership Locker, Ann Cardona returns to talk with Rich about more common mistakes that entrepreneurs make. Listen in as Rich and Ann discuss ideation, consistency, focus, and why “the riches are in the niches”. Connect with Rich: Website LinkedIn Instagram Facebook YouTube저자 Rich Cardona
 
On this episode of The Leadership Locker, Rich is joined by his wife, Ann Cardona, Regional Executive Director at Bunker Labs, to talk about common mistakes that entrepreneurs make. Listen in as Rich and Ann discuss personal branding, transitioning service members, and the power of LinkedIn. Connect with Rich: Website LinkedIn Instagram Facebook Yo…
 
“We want to fail early, and we want to fail often. But more importantly, we want to fail small. So how do we fail small? It’s by not over-committing to things that we don’t fully understand.” – Jocko Willink On this episode of The Leadership Locker, we take a look back to Rich's interview with podcaster and Echelon Front CEO Jocko Willink, where th…
 
On this episode of The Leadership Locker, we take a look back to December 2019 to when Rich interviewed Gary Vaynerchuk at his headquarters in New York City, where they discussed judgment and how it can ruin your progress, career, and persona. Listen in as Rich and Gary discuss working for your people, competitiveness vs. judgment, and what war and…
 
“We will hurt your feeling before we let you publish a bad book.” - JeVon “JT” McCormick On this episode of The Leadership Locker, guest host Eliza Delgado talks with author and Scribe Media CEO JeVon “JT” McCormick about how to get started as an author. Listen in as Eliza and JT discuss traditional publishing vs. self-publishing, quality and integ…
 
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