Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Karnvir Mundrey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Karnvir Mundrey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Episode 10: How to tell powerful and purposeful stories with data. With Sam Knowles, Author of Narrative by Numbers
Manage episode 247474269 series 2579149
Karnvir Mundrey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Karnvir Mundrey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence. Humans are hardwired to respod to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories based on evidence. But storytellers need to use data as the foundation of stories, not as actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. Sam Knowles is a guru in synergising data with stories. With a unbeatable and unique background of data, statistics and public relations; he presents some simple and effective rules of data-driven storytelling that helps everyone tell more compelling, evidence based stories, whoever they may need to convince. He discusses his book, Narrative by Numbers in this podcast. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.
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6 에피소드
Manage episode 247474269 series 2579149
Karnvir Mundrey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Karnvir Mundrey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence. Humans are hardwired to respod to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories based on evidence. But storytellers need to use data as the foundation of stories, not as actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. Sam Knowles is a guru in synergising data with stories. With a unbeatable and unique background of data, statistics and public relations; he presents some simple and effective rules of data-driven storytelling that helps everyone tell more compelling, evidence based stories, whoever they may need to convince. He discusses his book, Narrative by Numbers in this podcast. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.
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6 에피소드
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