Hustle: Purpose Over Paycheck: The Emotional Operations of an Ad Agency (Guigo Sanchez, THIRD EAR)

The Funsize Show

Anthony Armendariz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Anthony Armendariz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5+ y ago 40:13

MP3•에피소드 홈

Guigo Sanchez is the Creative Director at THIRD EAR — previously known as LatinWorks — an agency that specializes in creating advertising for the U.S. Hispanic audience. Born and raised in Mayagüez, Puerto Rico, he is the husband of Mari Chamoun (Managing Director at Funsize), and father to Julia Elena Sánchez Chamoun. After completing his psychology degree in Puerto Rico, Guigo moved to Austin to study advertising and decided to stay forever (for now). He enjoys dad life, music, computers, food and personal finance.

In this episode, we discuss:

How studying psychology affects advertising
Speaking to different audiences and cultures in advertising
The top skills needed for creative directing
Imagination as a skill
Hispanic marketing and advertising
Maintaining belief in the value of creativity
The temporary nature of advertising and design
What does "partner" mean in the advertising world
Commitment in professional relationships
The emotional operations of an organization

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