How to Build a Thriving Membership Site

The Food Blogger Pro Podcast

Building community, providing exclusive value, and streamlining membership sites with Jen Matichuk from Memberful.

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Welcome to episode 482 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk from Memberful—this is the third and final episode of our Memberful mini-series!

How to Build a Thriving Membership Site

In this week’s episode of our podcast, we’re diving deep into the power of community for your membership site! Join Jen as she shares her insights on how to foster genuine connections with your audience and ensure they feel valued and engaged.

Discover how to deliver exclusive content that truly resonates—think behind-the-scenes access and in-depth tutorials that keep your members coming back for more. Plus, Jen highlights some of Memberful’s essential tools that can streamline your site management and allow you to focus on building meaningful relationships with your audience. You won’t want to miss this episode!

Three episode takeaways:

• Build a Community Around Your Content: A strong community can be a powerful asset for your membership site. Encourage engagement, provide exclusive content, and create a space where your members can connect with each other.
• Offer Value Beyond Your Free Content: To justify the cost of a membership, provide exclusive content and benefits that your free audience can’t access. This could include behind-the-scenes content, in-depth tutorials, or access to a private community.
• Use the Right Tools to Streamline Your Membership Site: Tools like Memberful can help you manage your membership site, from creating tiers to facilitating payments. By using the right tools, you can save time and focus on building your community.

Resources:

• Memberful
• Rhett and Link
• Mythical Society
• The Perfect Loaf community
• Wistia
• JWPlayer
• Jacques Pépin Foundation
• The Bittman Project
• Workweek Lunch
• Little Spoon Farm (ad-free experience!)
• Molly Baz
• Connect with Jen via email email
• Follow Jen on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsor!

This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.