460: How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions

The Food Blogger Pro Podcast

Getting removed from Mediavine, leaning into social media as a traffic driver, and rebuilding to 85,000 monthly sessions with Yasmin Henley from By the Forkful.

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Welcome to episode 460 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yasmin Henley from By the Forkful.

How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions

Yasmin started By the Forkful (her second blog) in 2019 and quickly qualified for Mediavine. But, as often happens, life got in the way when she had her daughter and went back to work full-time. After taking a step back and being removed from Mediavine, Yasmin has worked hard to bring her site back to life.

In the last year she has built the traffic on her site back up to 85,000 monthly sessions and is once again part of an ad network! In this interview she shares more about her process for growing site traffic, the role of social media in driving traffic to her site, and how she balances her full-time job, family, and blog.

We loved this interview with Yasmin — she’s an open book and her honesty is so refreshing and helpful for anyone building a business!

In this episode, you’ll learn:

• How she initially qualified for Mediavine after starting her blog in 2019.
• Why she neglected her site for 1–2 years (hint: sometimes life gets in the way) and was removed from Mediavine.
• How a viral TikTok video inspired her to reinvest in her blog.
• How she built the traffic back up on her site (to 85,000 sessions last month!).
• How she has grown her social media followings at the same time.
• How she balances her blog with her full-time job and family.
• Her current strategy on Facebook (which is a major traffic driver for her).
• Why updating older content is one of the most valuable things she does for her business.
• What advice she would give to her past self when she was removed from her ad network.

Resources:

• By the Forkful
• Mediavine
• Y Combinator
• Follow Yasmin on Instagram and TikTok
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and Raptive.

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