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How to Run Social Media That Actually Works
Manage episode 509675328 series 2908101
Peter Wilson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter Wilson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Field Guide, host Peter sits down with social media manager Ivy Moore to unpack what it really takes to run a successful social media account for your business in 2025.
With years of experience managing social channels for consumer brands, retail, and now the champagne importer fatcork, Ivy shares practical insights on:
- Why social media still matters for brand legitimacy and discoverability.
- How to choose the right platform (and why focusing on one is better than spreading yourself thin).
- Building community and engagement instead of chasing vanity metrics.
- Campaign examples that show the power of behind-the-scenes storytelling.
- Step-by-step advice for business owners just starting out, including defining your customer, clarifying your purpose, and creating a content calendar.
Whether you’re an entrepreneur, a local business owner, Ivy and Pete's discussion offers a clear, practical guide to making social media work for you.
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