최고 Peter Wilson 팟캐스트 (2024)

1
Three Stories Your Business Already Has (That Win More Customers) With Stephen Steers 31:36

17d ago31:36

31:36

Peter sits down with Stephen Steers, author of "Superpower Storytelling," to explore the power of storytelling in sales and business. Stephen, who combines his experience as a sales consultant and stand-up comedian, shares his journey from near-death construction worker to successful entrepreneur, and reveals his proven frameworks for effective sto…

1
Using Google's NotebookLM To Create A Podcast About The 1-Page Marketing Plan 18:50

26d ago18:50

18:50

Peter showcases how he used Google’s NotebookLM, an AI tool that simplifies podcast creation. The first part explains the process of generating a podcast episode using NotebookLM, where he pulled information from various sources, including YouTube videos. He highlights how the tool synthesizes content based on specific prompts. The second part feat…

1
12 Principles to Quietly Stand Out with Author Michael Thompson 36:38

2M ago36:38

36:38

In this episode of Biz & Life Done Well, Peter sits down with Michael Thompson, author of "Shy by Design: 12 Timeless Principles to Quietly Stand Out." Michael shares his journey from a shy, stuttering child to a successful career coach and author. Key topics they discussed: - Michael's background and motivation for writing "Shy by Design" - The po…

1
"Sales Pitch" Lessons from April Dunford's Book 30:38

2M ago30:38

30:38

Standing out from the competition can feel like an uphill battle. Whether you're struggling to craft the perfect sales pitch or wondering how to position yourself as a trusted advisor rather than just another vendor, listen up! Join Peter Wilson, President of bizmktg.com, and Chris Goldman, Marketing Strategist and Business Coach, as they reveal th…

1
Supercharging Contractor Recruitment And Retention with Paul Sanneman 30:57

3M ago30:57

30:57

Peter sits down with Paul Sanneman, founder of Contractor Staffing Source. Paul shares his expertise on solving one of the biggest challenges facing the construction industry today: finding and retaining quality employees. Key takeaways from this episode include: - The importance of continuous recruitment in the construction industry - Debunking co…

1
Should You Pay Domain Directory For An Annual Listing? 6:41

3M ago6:41

6:41

🚨 Attention Business Owners: Don't Fall for Domain Listing Scams! 🚨 In this episode, we expose a recurring scam targeting businesses - domain listing services that solicitation letters that look like invoices. Learn how to protect your company from unnecessary expenses and misleading offers. Key topics covered: Recent examples of domain listing sca…

1
Becoming A Self-Reliant Leader with Author Jan Rutherford 31:48

3M ago31:48

31:48

Becoming A Self-Reliant Leader with Author Jan Rutherford Peter sits down with Jan Rutherford, a former Green Beret turned executive coach and author, to discuss his new book "Becoming a Self-Reliant Leader: How Grit and Discipline Forge Indomitable Teams." Rutherford shares his unique journey from military service to the corporate world, emphasizi…

1
Behind the Mic: Crafting ‘Biz and Life Done Well’ Episodes 11:09

4M ago11:09

11:09

In this behind-the-scenes look, Peter Wilson, host of the “Biz and Life Done Well” podcast, walks you through the tools and processes used to create podcast episodes. Peter showcases powerful software solutions including Descript for transcription and editing, Auphonic for audio processing, and AI tools like Claude for content analysis. Whether you…

1
Our Listener's Questions Answered: With Peter and Emily 31:52

4M ago31:52

31:52

Peter Wilson is joined by Emily Caddell, the director of marketing at bizmktg.com. They dive into real-world business challenges shared by their listeners and offer insightful solutions to help take their businesses to the next level. Peter and Emily address the following listener challenges: Ken - shares his struggle with maintaining a positive at…

1
Building Dreams: Inside Blue Water Design Build 33:29

5M ago33:29

33:29

Join Peter Wilson as he sits down with Kirk and Donna Gronvold, the husband and wife team behind Blue Water Design Build, a Seattle-based design-build firm specializing in home renovations and remodels. In this engaging episode, Kirk and Donna share their passion for transforming outdated homes into beautiful, functional spaces that families love. …

1
Receivership Unveiled: Insights from Jake Flothe of RTC 20:17

6M ago20:17

20:17

Peter interviews Jake Flothe, in-house counsel for Resource Transition Consultants (RTC), a company specializing in receivership services. Jake explains the concept of receivership, an alternative to bankruptcy that involves either turning around distressed businesses or liquidating their assets. Jake highlights the cost-effectiveness and streamlin…

1
The Branding Iron: Forging a Thriving Design & Print Business with Lillyan Hendershot 30:28

6M ago30:28

30:28

Peter interviews Lillyan Hendershot, the Art Director and Co-Founder of The Branding Iron. In this episode, Peter and Lillyan reminisce about their shared history, from their early days working together to the growth of their respective businesses. Discover how Lillyan transitioned from a fine arts background to graphic design and entrepreneurship,…

1
Hypnosis as a Tool for Profound Change With Todd Goodwin 31:30

6M ago31:30

31:30

Step into a world of transformation with this episode of 'Biz and Life Done Well.' Peter sits down with Todd Goodwin, a seasoned hypnotist who unlocks the deeper potential of the human mind. Todd shares fascinating insights into how hypnosis can gently guide us through our inner landscapes to heal past traumas and reshape our lives. Whether you're …

1
Unlock The Power Of "Lean Marketing" With Bestselling Author Allan Dib 1:02:31

7M ago1:02:31

1:02:31

Join us as we explore Allan Dib's groundbreaking approach in his new book, "Lean Marketing." Building on the success of his bestselling "The 1-Page Marketing Plan," Allan introduces the concept of streamlining marketing efforts to maximize efficiency and minimize waste, similar to lean manufacturing principles. Throughout the webinar, he highlights…

1
Driving Success: JC Fawcett on Building Washington's Top Driving School 36:47

7M ago36:47

36:47

Peter's guest is JC Fawcett, President of Defensive Driving School, the largest driving school in Washington State. In this episode JC details the foundational narrative of his business, from acquiring a faltering driving school to navigating complex challenges and regulatory landscapes to foster growth and stability. This discussion delves into JC…

1
Life, Dentistry, and the Great Outdoors: A Chat with Chris Rafoth, DDS 22:06

8M ago22:06

22:06

In this episode, we talk with Dr. Chris Rafoth of Lyons Creek Dental Care, located at the edge of Seattle and Shoreline. Dr. Rafoth shares his unexpected journey from studying marine biology to becoming a passionate dentist, the influences that shaped his career, and his commitment to patient care. He discusses the importance of technology in moder…

1
Unlocking Success: A New Era for Key Choice Commercial with Natalie Foskey 38:12

8M ago38:12

38:12

In this episode, Peter is joined by Natalie Foskey, owner of Key Choice Commercial Real Estate, and Chris Goldman from bizmktg.com. Natalie shares her unique path from her family's farm in Canada to leading a commercial real estate business in Lynnwood, Washington. She discusses the pivotal moments of her career, including purchasing and rebranding…

1
Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care 12:44

9M ago12:44

12:44

"Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care" explores the depth of customer service through real-world anecdotes. Peter and Emily share insightful stories illustrating how businesses can significantly impact their customers with thoughtful gestures. Emily recounts her experiences at a Boston brew pub that recognized her an…

1
Beyond The Pickle - A Slice of Exceptional Customer Care 4:54

9M ago4:54

4:54

In this brief episode we slice into the story of a unique steak restaurant that takes customer appreciation to the next level. Following the customer service mantra coined by Bob Farrell, "give them the pickle," this restaurant engraves the names of their repeat customers on a steak knife, offering a personalized touch that turns dining into a memo…

1
David Willoughby: The Intersection Of Technology And High School Sports 37:23

9M ago37:23

37:23

Peter sits down with David Willoughby, a driving force at the intersection of technology and high school sports. David has been involved with Washington state high school athletics and programs since 2007 with the WPA Network. He is currently with Playon! Sports, a nationwide company that is revolutionizing high school sports and activities by intr…

1
Give 'Em The Pickle - A Tale Of Exceptional Customer Service 8:18

9M ago8:18

8:18

In this episode, Peter reviews Bob Farrell's story of transforming a customer's disappointment into a legacy of exceptional service with a simple pickle. This story isn't just about pickles; it's about those little extras that make customers do the happy dance. Key Takeaways: The Essence of Farrell's Ice Cream Parlor: A place of joy and nostalgia, …

1
The Road To 100: What The First 99 Episodes Taught Me 21:16

10M ago21:16

21:16

In the 100th episode of the “Business and Life Done Well” podcast, Peter reflects on key lessons learned through the journey of producing 99 episodes. He shares insights on starting before feeling fully ready, the importance of listening over speaking, and the transformative power of editing. The episode highlights the diverse range of topics cover…

1
Green Eggs, Ham, and Why Video In 2024 19:09

10M ago19:09

19:09

Peter's guest is Erich Meltvedt of Integrity Media. Together we delve into why video marketing is more crucial than ever for businesses in 2024. We discuss how video, with its dynamic storytelling capabilities, significantly enhances customer engagement and brand recall. The video also addresses emerging trends and techniques, providing valuable st…

1
How I Learned To Love Squirrels & A Call For Your Stories 6:16

10M ago6:16

6:16

In this episode of "Biz and Life Done Well," Peter dives into the unexpected value of small clients, whom he affectionately calls 'squirrels.' He shares his personal experiences to illustrate how these smaller clients are essential to a business's long-term success and might even become 'buffalos.' The episode emphasizes the importance of appreciat…

1
Getting Started With 1PMP – The Best Content For Prospects 26:25

10M ago26:25

26:25

In the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business. Their conversation delves into the power of client success stories, interact…

1
SEO In 2024 - The Untold Story with Paul Lee 22:05

11M ago22:05

22:05

In this conversation with SEO expert Paul Lee, he challenges traditional beliefs about SEO, emphasizing that rankings are only part of the story, not the end goal. He suggests focusing on 'organic conversion optimization' rather than just search engine optimization, advocating for creating content that leads to actual conversions and customer engag…

1
Getting Started With 1PMP - The Before Phase 17:41

11M ago17:41

17:41

In this second installment of our series on "The 1-Page Marketing Plan" by Allan Dib, we're joined by Leadership Coach, Anne Garing and Chris Goldman, a Marketing Messaging Expert and Certified 1PMP Coach. The focus is on tailoring communication to resonate with young professionals and leaders. This episode strips away the jargon to offer genuine, …

1
Getting Started With 1PMP - A Real Life Example (Part 1 - The Audit) 34:36

12M ago34:36

34:36

🎙️ In this episode of 'Biz and Life Done Well,' we dive deep into the world of a passionate and dedicated leadership coach, Anne Garing, who's on a mission to redefine her marketing strategy. 🤔 Feeling at her wits' end and craving authenticity, Anne grapples with the challenge of doubling her client base. Her tool of choice? The groundbreaking "1-P…

1
Our Favorite Apps – A bizmktg.com Mini Series 6:57

12M ago6:57

6:57

In this episode of the podcast, the bizmktg.com team members engage in a lively discussion about their favorite apps, each bringing their unique preferences to the table. Peter starts the conversation with his love for the Remarkable app, which enhances his note-taking experience. Marcel shares his enthusiasm for Adobe Creative Cloud, a suite vital…

1
Thankful - A Conversation With Our Team 4:14

12M ago4:14

4:14

In this episode of our podcast, we take a moment to reflect and express gratitude in the spirit of Thanksgiving. Join us as we diverge from our usual topics to share what we, the team at bizmktg.com, are deeply thankful for. From cherished family moments to the unwavering support of our colleagues and clients, we dive into personal and professional…

1
Our Favorite Tools – A bizmktg.com Mini Series 6:44

1y ago6:44

6:44

Listen in as the members of the bizmktg.com team discuss their favorite tools for their business and personal lives. Here’s a breakdown of the tools mentioned in this episode: Emily Task Board (Google's version) - It's a work-related tool for task management that can be synced to both phone and computer, helping keep track of various tasks. It inte…

1
Our Favorite New Books – A bizmktg.com Mini Series 6:38

1y ago6:38

6:38

The team at bizmktg.com took a few minutes to share their favorite new books…and a few of their all time classics too. Here’s a list of the books mentioned in this episode: 1. “Remarkably Bright Creatures” by Shelby van Pelt. 2. “Ideal Team Player” by Patrick Lencioni. 3. “The Six Types of Working Genius” by Patrick Lencioni. 4. “Adrift” by Scott G…

1
AI And The Movie "Her": A Team Conversation 19:06

1y ago19:06

19:06

Join the bizmktg.com team as they discuss the movie "Her" and AI. In today’s rapidly evolving technological landscape, the movie "Her" serves as a poignant exploration of the relationship between humans and artificial intelligence (AI). The film delves into the emotional and ethical complexities that arise when a man forms a deep connection with hi…

1
How to Tackle Marketing Overwhelm as a Business Owner 26:57

1y ago26:57

26:57

Tackling Marketing Overwhelm as a Business Owner Feeling overwhelmed by the endless marketing options and strategies out there? Trust us, you're not alone. Marketing can feel like a maze, but it doesn't have to be. Let's break down how you can tackle "marketing overwhelm" and make the most out of key platforms. Start with a 1-Page Marketing Plan Be…

1
Tips For Marketing Businesses Impacted By Seasonality 11:34

1y ago11:34

11:34

How to Tackle Seasonality in Your Small Business: Marketing Tips Seasonality can be a double-edged sword for small businesses, especially those in the home services industry like roofing, painting, and HVAC. While the peak season brings in a flood of business, the off-season can be a challenging time. But what if you could even out the peaks and va…

1
Niche Marketing: How To Boost Your Business By Targeting One Market 23:22

1+ y ago23:22

23:22

Peter and marketing expert, Charlie White, discuss how narrowing down the focus of their marketing efforts to a specific niche can make marketing more effective. They talk about how this approach can lead to more productive conversations with potential clients, higher close rates, and the ability to charge more for tailored services.…

1
Unleashing the Power of Referrals 28:07

1+ y ago28:07

28:07

In the business world, referrals are a potent catalyst for growth. They are not merely a byproduct of excellent service but a strategic resource that can be actively harnessed. The key to unlocking this potential lies in effectively asking for and stimulating these referrals, as demonstrated by real-world examples. Consider the story of a company w…

1
Boost Your Customer Lifetime Value – Proven Strategies Revealed – 1PMP Series 21:45

1+ y ago21:45

21:45

In our latest podcast episode, we had an insightful conversation with Chris Goldman, a seasoned marketing strategist and business coach. The focus of our discussion was on the pivotal topic of increasing customer lifetime value, a key aspect of the 'after' section of the one-page marketing plan. Chris emphasized the importance of transforming a cus…

1
Delighted Or Disappointed - The Art Of Delivering A World Class Experience 14:28

1+ y ago14:28

14:28

In the world of business, the customer experience is paramount. This concept is beautifully explored in Allan Dibb's "The 1-Page Marketing Plan," specifically in chapter seven, which is dedicated to delivering a world-class customer experience. This chapter offers a wealth of insights that can help businesses transform their customer interactions a…

1
The Truth About Converting Leads Into Sales 35:55

1+ y ago35:55

35:55

Have you ever wondered why some businesses seem to have a magic touch when it comes to converting leads into sales? Well, buckle up, because we're about to dive into a podcast conversation between Peter and Chris Goldman, a business coach and marketing strategist, that's as enlightening as it is entertaining. They discuss the art of lead conversion…

1
Nurturing Leads: 5 Ways To Connect With Prospects 21:55

1+ y ago21:55

21:55

We delve deeper into Allan DIB's revolutionary book, "The 1-Page Marketing Plan," turning our focus to nurturing leads. Remember, marketing is a journey comprising three phases - the before, during, and after phase. Today, we're stationed in the realm of 'during', the crucial juncture when your prospect already knows you, and you've got their atten…

1
3 Things Every Business Needs To Know About Capturing Leads 12:14

1+ y ago12:14

12:14

You've got to stop hunting for quick sales and instead, think like a farmer - cultivate potential customers who might not be ready to buy right now but could be valuable in the future. And how do you do that? With the sneaky yet super effective "ethical bribe." This means offering your potential customers irresistible goodies like e-books, webinars…

1
How To Reach Your Prospects With Effective Advertising - 1PMP Series 26:33

1+ y ago26:33

26:33

Marketing is an essential aspect of any successful business, but with so many platforms and channels available, it can be overwhelming to know where to start. In the fourth episode of our series about “The 1-Page Marketing Plan” by Allan Dib, we delve into the third box of the plan, which covers how to reach your prospects through effective adverti…

1
How To Craft Your Ideal Marketing Message 27:23

1+ y ago27:23

27:23

Want to learn how to craft the ideal marketing message for your business? As part of their continuing series on the “1-Page Marketing Plan” book by Alan Dib, Chris Goldman and Peter discuss the right way to create messaging that resonates with your customers. Tips on crafting your ideal marketing message include: Focus on being clear and authentic …

1
SEO & AI - What You Need To Know Now 24:01

1+ y ago24:01

24:01

Peter interviews SEO expert Paul Lee about the impact of AI, specifically generative AI like ChatGPT, on SEO and content creation. Paul shares that while AI has gained significant attention and has become more advanced, it's not going to put SEO experts out of business. Instead, he believes AI can be a useful tool in the content creation process. P…

1
Identifying Your Ideal Customer Base 16:40

1+ y ago16:40

16:40

Is the “ideal customer” for your business anyone? If so, you are making a big mistake. Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid out in Alan Dib’s book “The 1-Page Marketing Plan.” They explain how to use the Personal Value Profit…

1
Setting Your Business & Marketing Goals 23:38

1+ y ago23:38

23:38

Peter and Chris Goldman discuss the importance of business goals, marketing, and growth. They are both one-page marketing plan coaches and will be sharing their insights on marketing tactics in upcoming podcast episodes. The conversation emphasizes the need to prioritize business goals over marketing goals, with the latter being driven by the forme…

1
How To Gracefully Return To Work After An Extended Leave 13:36

1+ y ago13:36

13:36

After recently returning to work after maternity leave for the second time, Emily has learned a lot about gracefully returning to work after an extended leave. Peter and Emily discuss how to set yourself and your team up for success before, during, and after an extended leave.저자 Peter Wilson

1
5 Tips for Being More Consistent In Your Marketing 11:49

2y ago11:49

11:49

Peter Wilson, President of bizmktg.com, shares how to be more consistent in online marketing efforts and provides five tips for doing so. Being consistent over time can lead to huge results in a company's brand and marketplace presence; his client saw a 10X increase in website visits after 5 years of content creation. Intention is important when it…

1
Get Your Business Ready For 2023 with Katlyn Ferguson 27:25

2y ago27:25

27:25

Katlyn Ferguson and Peter discuss how to get your business ready for 2023. Katlyn is the founder and owner of Citizen Virtual Business Services, a virtual bookkeeping service. Learn how she approaches business planning with her clients and how to apply it to your own business. Resources Contact Katlyn: Citizen Virtual Business Services Learn more a…

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