))
How To Craft Your Ideal Marketing Message
Manage episode 360612335 series 2908101
Peter Wilson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter Wilson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Want to learn how to craft the ideal marketing message for your business? As part of their continuing series on the “1-Page Marketing Plan” book by Alan Dib, Chris Goldman and Peter discuss the right way to create messaging that resonates with your customers.
Tips on crafting your ideal marketing message include:
- Focus on being clear and authentic before being cute and clever
- Understand the customer, the company, and the problem being solved
- Create a coherent message to prevent customers from focusing solely on price
- Emphasize benefits of working with the company and consequences of choosing alternatives
- Aim for transformation in customers’ lives through the business offerings
Recommended resources:
113 에피소드
공유
