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ghosted! how to come back after not emailing for a while
Manage episode 454945333 series 3601278
Liz Wilcox에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Liz Wilcox 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We've all been there — life happens, and suddenly it's been months since you last emailed your list. In this direct and encouraging episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through exactly how to come back after ghosting your subscribers. With her signature mix of tough love and practical advice, Liz helps you reset, reintroduce yourself, and recommit to consistency without overcomplicating the process.
Episode HighlightsWhy you should never apologize for going quiet — and what to say instead.
How to come back confidently depending on how long it's been:
A few months: Just start emailing again like normal.
Six months or more: Reuse your welcome sequence as a "reintroduction" series.
Over a year: Clean your list and focus on attracting new subscribers.
How to tweak your old welcome sequence into a "post-ghost" sequence that rebuilds trust.
What to include in those reintroduction emails:
A reminder of who you are and why they joined your list.
Your most valuable freebie or resource.
What they can expect from you moving forward.
The tough-love pep talk: stop ghosting your list if you want to grow your business.
Why consistency isn't just about sales — it's about serving the people who asked to hear from you.
Don't overexplain: Skip the apology and get back to showing up.
Rebuild intentionally: Use a short, refreshed welcome series to reintroduce yourself.
Delete the dead weight: Unengaged subscribers hurt your deliverability — focus on new people.
Choose consistency: The best way to make money and impact is by staying top of mind.
Email is service: Showing up consistently is how you help your audience succeed.
How to turn welcome sequence into nurture seqeunce
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
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