Black Friday is coming—and it's time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you're nervous about emailing your list more than usual or just need a boost of excitement, these af…

Funnels used to feel like magic—you'd write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the "set it and forget it" model doesn't cut it anymore, what to do instead, and how to actually make funnels work for you—not against you. Episode Highlights Why Liz turned off …

In this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone's asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn't replace your writing, and how to use it wisely — as a su…

Hey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We're breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you've ever worried about being "salesy" or just want to actually get y…

Hey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you're anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁‍♀️ Th…

Hey, y'all! Liz here, and oh boy, if you've been drowning in perfectionism or totally overthinking your business moves lately (🙋‍♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let's be real, a glass of something bubbly if it's been THAT week), and settle in. This one's designed to get you hy…

After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, conf…

Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she's sent in the past year. And spoiler: It's n…

What's up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children's book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who's ever tried to sell somet…

Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who's all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a "Mama Olympics" moment sparked real resu…

Buckle up, inbox rockstars! In this episode, we chat with the queen of Google time-saving hacks herself, Dara Sklar. Dara dishes the behind-the-scenes scoop on her wildest, most lucrative sales email journey, a saga that started with a random story about her Honda Civic and blossomed into an epic seven-email (unplanned!) sales fiesta. We dive into …

Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's "Can I have $5?" email campaign, pre-selling (hello, getting paid before y…

Grab your favorite caffeine fix and settle in: this episode of Sales Email Summit is all about leveraging quizzes to create probably the most high-converting sales email you've ever written. Our guest, Tara Reid (not that Tara, but THE Tara who helps introverted entrepreneurs master organic marketing), spills the sparkling tea on a 3-email quiz res…

What's up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, we're hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most in…

Alright, babes, today we're diving into a turbo-charged episode of Sales Email Summit featuring the one and only Gary Williams! We're talking about juicy sales emails, getting real replies (aka: actual HUMAN conversations), and how to turn your humble newsletter into a sales machine—no sleaze necessary. Whether you love a good nosy peek behind the …

Hey, email nerds and marketing misfits! In this episode of Sales Email Summit, host Liz Wilcox sits down with Cheryl Rarick – email marketing strategist, automation whiz, and the genius behind "Email Diaries." Cheryl spills the (inbox-friendly) tea on her most interesting, high-converting sales email: a personalized voice note offer that makes her …

Hey summit party people! This episode is a serious treat. We sits down with Ann Emery, data viz genius, course creator, and mom of FIVE (how?!) to unpack exactly how Ann turns simple, super personal emails into a six-figure course business. If you've ever felt overwhelmed about "doing email marketing right," Ann is about to punch that imposter synd…

What's up, inbox innovators? In this episode, we chat with Christopher and Gena Maselli of Writing Momentum, and together, we nerd out over the power of a well-crafted sales email. You'll hear how Chris took a "meh" pre-written summit promo, flipped it into his own unique voice, and bagged an epic open rate and affiliate dough all while serving maj…

What's up, sales email summiters? On this episode of the Sales Email Summit, we hang out with Cousett from Techie Mamma, a tech-savvy mompreneur who knows how to turn real-life celebrations into seriously lucrative flash sales. Cousett spills the beans on her most successful sales email ever (spoiler alert: it involves her kid's birthday, $7 course…

Hey friend! In this ultra-actionable episode of Sales Email Summit, your host Liz Wilcox (that's me!) sits down with the incredible Eman Ismail founder of Eman Copy Co. and all-around email rainmaker. We get into the sweet, sweet story of how a simple 40-word sales email turned interested clicks into $60k+ in client revenue. (Yes, you read that rig…

What up, email wizards?! In this episode of Sales Email Summit, We sit down with Beth Barany, a science fiction and fantasy publishing coach with seriously magical affiliate email skills. Beth shares the real-life story behind a super successful sales email she sent to her list, promoting a friend's workshop (spoiler: it brought in sales and had an…

Heyoooo, welcome to another round of the Sales Email Summit! Ever wondered how to slide into your subscribers' inboxes and actually get them to open, reply, and spend some $$? This episode is the warm, emoji-filled conversation you didn't know you needed. Nadalie Bardo, your fave Pinterest coach, spills all on the most meaningful and lucrative emai…

Alright, email nerds and biz mavens, this episode is an absolute banger! We sit down with Kennedy, a true legend in the art of the sales email, to drop truth bombs about breaking that dreaded "launch valley" you know, that snooze-fest slump in the middle of your sales campaign when the hype fizzles and your inbox starts haunting you with tumbleweed…

Grab your iced latte and your favorite notebook because this episode is pure gold for anybody who's ever agonized over what to put in their launch emails. We welcome the brilliant Sanjana Behera, launch email strategist and copywriter, to spill the tea on her all-time favorite email that didn't just sound good but actually brought in major moolah. …

Welcome back to the Sales Email Summit, hosted by Liz Wilcox! In this hilarious and totally relatable episode, our guest Aprille Reed keeps it real about juggling entrepreneurship, four kiddos, and trying not to be "that" person who only emails when there's something to sell. If you've ever hit pause on your email list or worried about reappearing …

Okay, fam, welcome back to the Sales Email Summit with your host Liz Wilcox, the undisputed queen of never boring emails. In this gem of an episode, we sit down with easy events expert, Michelle Pontvert. Michelle legit breaks down how she turned a standard promo email into a dynamic, sales page-like experience that not only looked amazing but stra…

Hey there, email hustlers! In this delightfully honest episode of Sales Email Summit, your host Liz Wilcox sits down with the one and only Tarzan Kay- email marketing wizard, notorious course collector, and master of consent-based selling. They dig deep into sales emails that actually work (and don't feel icky), tackling the shame spiral of buying …

Hey friends, it's Liz Wilcox here! This episode is seriously juicy for all you email nerds and business besties who love making money while keeping it real. Our guest, Ingrid (the creative genius behind Penguin Designing), drops wisdom on how her most lucrative sales email wasn't actually a "salesy" sales email at all. (Spoiler: it's not listed on …

Oh hey, email fam! This episode is POSITIVELY bursting with the good stuff for anyone who ever wondered if you could sell (and sell a lot) from your inbox even if your topic is a little, well... different. 🎁 Liz Wilcox brings on Sarah Mueller, the ultimate decluttering queen and founder of The Decluttering Club, to spill the tea (and drop some seri…

In this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — focuses on collaboration, connection, and confidence. If networking feels awkward or transactional, this episode helps you reframe it as something natural, valuable, and full of possibility. Liz shares affirmations designed to help you see your networ…

Collaborations don't have to be complicated — and in this episode, Liz Wilcox — the Fresh Princess of Email Marketing — proves it. Whether you're new to networking or ready to expand your reach, Liz shares three simple, high-impact collaborations you can set up in the next 30 days to grow your list, build relationships, and boost visibility. These …

Collaborations are one of the fastest ways to grow your email list — but only if you set them up strategically. In this actionable and energetic episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the three simple things you need to do before, during, and after every collaboration to make sure you're collecting the maximum number o…

If pitching collaborations makes you nervous, this short and punchy episode is your pep talk. Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to advice for pitching dream collaborations with ease. From Walmart to email marketing pros, Liz's approach to pitching stays the same: keep it simple, informal, and confident. Whether you'…

In this value-packed and story-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why your network is the most powerful tool for building your email list. Through real-world examples and collaborations with creators like Brock Johnson and Nina Clapperton, Liz breaks down how connections can skyrocket growth faster than any …

In this empowering Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you find confidence and calm around showing up and being seen. Whether you struggle with self-promotion, fear of judgment, or just feel nervous about being visible in your business, this short five-minute episode offers the mindset reset you ne…

In this heartfelt, reflective episode, Liz Wilcox — the Fresh Princess of Email Marketing — gets real about one of the hardest lessons in entrepreneurship: learning to say no. Through stories from her career and personal life, Liz shares how setting boundaries and trusting abundance have shaped her success — and how forgetting those lessons has led…

In this high-energy, data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two simple but powerful experiments she's currently running with her own list. From one-word subject lines that break 60% open rates to sending more frequent emails that boost engagement, Liz walks through what's working, what's surprising, and how…

How often should you launch? Once a year? Every quarter? Every month? In this short but strategy-packed episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down exactly how much launching is "too much" (and why the real answer depends on your list growth). Using her signature ABC launch system, Liz explains how to balance big launc…

In this practical, behind-the-scenes episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through her real process for batching newsletters. Inspired by a question from the Email Sound Booth Facebook Group, Liz shares her simple, repeatable system for planning a month's worth of email content in just a few hours — without losing …

In this grounding and energizing Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations to help you take action with confidence and courage. This five-minute mindset reset is designed to help you find peace, motivation, and clarity as you wrap up your week and move into the next with fresh energy. Episo…

In this lively, data-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her top-performing emails from April 2025. With open rates over 60% and affiliate commissions rolling in, Liz compares two standout campaigns — a quick customer research email and a short affiliate sales message — to uncover what really worked (and…

In this practical, real-talk episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her go-to strategies for handling stress, overwhelm, and that "I'm about to lose it" feeling we all get sometimes. Whether you're juggling a business, a 9–5, family, or just too many tabs, Liz breaks down simple, no-fluff ways to "take the edge off" be…

It's a question every email marketer asks at some point: should your subject lines use capital letters? In this quick, visual episode, Liz Wilcox — the Fresh Princess of Email Marketing — dives into her inbox to show you exactly why she doesn't. From spammy capitalization habits to the psychology of pattern recognition, Liz explains how lowercase s…

If sending a weekly newsletter feels like a chore, this episode will change that. Liz Wilcox — the Fresh Princess of Email Marketing — shares a simple mindset shift and framework to make writing your weekly emails faster, easier, and more fun. Instead of trying to be the "sage on the stage," Liz encourages you to become the "guide on the side" — a …

In this short but urgent episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals a brand-new reason to stop ghosting your email list: AI. After a conversation with her friend and former coach, Roberto Candelaria, Liz learned how generative AI tools inside inboxes (like Apple Mail and Google) are now summarizing emails — and how that c…

In this calming Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — invites you to slow down and celebrate how far you've come. After a full week of working toward your goals, this episode helps you reconnect with gratitude, confidence, and joy in your progress. Whether you're winding down for the weekend or finding a m…

Big changes are coming! In this exciting and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — announces a major update to her $9 Email Marketing Membership. After years of growth and feedback, Liz is tackling the program's biggest issue: site navigation. She shares why she's making the switch, what members can expect, and h…

It's time for another behind-the-scenes income breakdown! In this ultra-transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — pulls back the curtain on her March 2025 revenue. From her Annual Pass launch to affiliate income and a few surprise lessons about taxes, Liz shares the real numbers, wins, and takeaways from a $87K month…

In this monthly "Email Breakdown" episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from March 2025. With List Building Live and her Annual Pass sale both happening this month, Liz sent more emails than usual — and one simple message stood out above the rest. Spoiler: it's not fancy, it's not long, but it…

In this data-packed and personality-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from February 2025. Spoiler: it's not fancy, it's not complicated — but it's effective. Liz breaks down exactly why her "Happy Birthday, [First Name]" email stood out, the strategy behind it, and how it turned a $…