))
the only email metric i care about
Manage episode 451103500 series 3601278
Liz Wilcox에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Liz Wilcox 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
With so many email metrics to track — open rates, click rates, unsubscribes, deliverability — it's easy to lose focus. But Liz Wilcox, the Fresh Princess of Email Marketing, believes there's really only one metric that matters: the number (and percentage) of customers on your list. In this episode, Liz shares why this single metric fuels every other part of your email success and how it's helped her build a list full of engaged, loyal buyers.
Episode HighlightsWhy traditional metrics like open rates and click rates don't tell the full story.
The one metric that drives every other number: customers who've paid you.
How to define a "customer" — anyone who's given you money, even once.
Why customers, not community, come first (and actually create community).
How investing, taking action, and seeing results turn customers into advocates.
The ripple effect of focusing on customer percentage — higher open rates, clicks, and retention.
Real stats from Liz's list: nearly 50% of her subscribers have purchased from her.
What she's aiming for next: growing that number through her Black Friday sale and 2025 initiatives.
Customers create community: People who buy are more invested and more likely to share your work.
Focus on repeat buyers: A paying customer today can become a lifelong advocate tomorrow.
More customers = better metrics: Engagement and deliverability naturally rise with invested readers.
Celebrate progress: Liz's 49.8% customer rate is proof that steady effort compounds.
Track what matters: The "percentage of customers" tells you more about connection and conversion than any other metric.
Link to get on the annual pass waitlist
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
170 에피소드
공유
