275: Leading, Selling and Serving While Advocating

The Elegant Warrior with Heather Hansen

In this episode, Heather shares why we must all think of ourselves as advocates. She explains that leading, selling and serving are really advocating. Advocating is building belief, and when you learn to do it well-you win.

You’ll hear about:

• Advocacy in various contexts. 0:02
  • Recognize the importance of advocacy in various contexts, including supporting TV shows, selling broccoli to children, and serving clients in the courtroom.
  • Advocacy involves leading and selling, creating a customer experience, and providing evidence and stories to influence decisions.
  • How to provide a positive experience by being aware of the needs of those you serve, while also remembering that those needs change.

• Advocacy, leading, selling, and creating experiences. 4:47
  • Learn the importance of advocating, leading, selling, and creating an experience for others, highlighting the interconnectedness of these concepts.
  • Advocating is a crucial aspect of these processes, as it involves serving and providing value to others to the point where they become advocates for you.

• When Heather turned jurors into advocates in the courtroom and got a mistrial. 9:42
  • Jurors were evenly divided, with some advocating for the patient and others for the attorney, leading to a mistrial.

• Advocacy in business, leadership, and customer experience. 13:17
  • How you can turn people into advocates by teaching them how to effectively advocate for you.
  • The three steps to advocating are knowing what you want, asking for it with delight, and mastering the art of the ask.
  • Appreciating the importance of storytelling and advocacy in business.

• Mastering the art of persuasion through empathy and understanding. 17:02
  • Learn about the importance of seeing things from the perspective of the person you want to influence, whether it's one person or many.
  • Mastering the art of the Ask involves understanding and communicating from different perspectives to effectively advocate for change.
  • Learn how to build belief in yourself and others to turn them into advocates.

• Advocacy skills and emotional connection. 22:01
  • Heather describes a powerful experience with a juror who became an advocate, believing in their case and making them feel seen and heard.
  • Information on how to share the podcast and join their self-advocacy school, offering exclusive resources for founding members.

Join The Self Advocacy School before February 14th to become a founding member: https://advocatetowin.com/self-advocacy-school/

Stay Connected with Heather:

• Schedule a call with Heather: https://advocatetowin.com/contact/
• Follow Heather on Instagram: https://www.instagram.com/anelegantwarrior/
• Website: https://advocatetowin.com/